WNBA media rights offers
Prime Video may have protection of the 2023 WNBA season on Thursday nights, starting Might 25. The streamer has the rights to twenty video games for the season, along with dwell protection of the Seattle Storm for Prime members in Washington.
The WNBA presently has media rights offers with Disney, Paramount, Prime Video, Fb and Twitch, and final month introduced a multi-year cope with Ion to air common season video games on Friday nights.
Final yr, the league had its most-watched common season in 16 years, and momentum from progress of girls’s school basketball is anticipated to hold into the 2023 season.
The WNBA’s cope with Disney runs by way of 2025, and was price $27 million in 2021. League commissioner Cathy Engelbert beforehand advised Adweek that WNBA is price way over its present offers—with studies indicating a $100 million per yr goal price ticket.
Manufacturers are on board
As media protection across the WNBA will increase, manufacturers are getting in on the motion.
CarMax turned the WNBA’s newest Changemaker— a marquee sponsorship program designed to assist the league overhaul its enterprise—and one which has quickly reworked the league since commissioner Cathy Engelbert launched this system.
The deal makes CarMax a core companion for the league as a part of a multiyear settlement, and expands an already present partnership.
The model is the sixth WNBA Changemaker, becoming a member of the ranks of Nike, Deloitte, AT&T, Google and US Financial institution.
“WNBA athletes are highly effective position fashions for right this moment’s youth by way of their show of confidence, teamwork and management expertise, each on and off the courtroom. We hope that by elevating and growing the visibility of those unbelievable athletes, we will even assist ladies in our communities really feel impressed and empowered to succeed in their full potential,” Sarah Lane, vp of promoting at CarMax, mentioned in a press release.
CarMax branding will align with key occasions on the WNBA calendar, and will probably be seen in arenas and on the league’s media and digital platforms. The model is partnering with the league for an initiative that can make WNBA League Go obtainable free of charge for the primary 10 days of the season, with additional alternatives for a free trial all through the season.
