The used automotive retailer will even be part of for WNBA Untold Tales, an annual content material collection that can run on digital and social media platforms, in addition to CarMax’s channels. The model will even host participant media periods, offering them with instruments to assist develop their very own private model by way of media coaching and networking.
CarMax already has partnerships with Candace Parker and Chook, in addition to Steph Curry. These spots will proceed to run nationally.
“It’s an honor to work with a model that acknowledges the worth of investing within the WNBA and is devoted to utilizing its affect to drive model consciousness and amplify the visibility of the league’s unbelievable gamers,” Chook mentioned in a press release.
The Changemakers program has had a visual influence on the league as Engelbert—the previous Deloitte CEO—works to construct a brand new financial mannequin for the WNBA.
Google partnered with ESPN to deliver extra video games to nationwide tv, and in partnership with Deloitte the league unveiled a reworked WNBA app and web site earlier this week.
