It tells us one thing when Canon is promoting not cameras however printers. What was once an workplace product is now an important piece of equipment for the fashionable family the place work, college, life admin, holidays, marriage ceremony moodboards and misplaced pets all compete for ink.
VCCP’s new “Stuff of Life” marketing campaign, which exhibits the flurry of exercise round a PIXMA printer, can be proven within the UK, Germany and France. One other 11 European markets will run native variations.
Susie Donaldson, European advertising director at Canon stated: “It’s a easy reality that our lives now overlap and merge greater than ever earlier than as the house workplace has develop into the nerve centre of the fashionable family. PIXMA is the calm, dependable, inventive software that retains issues transferring as chaos unfolds throughout and we juggle a large number of non-public and work priorities.”
Jim Capp, inventive director at VCCP London added: “If my family is something to go by, trendy life is a chaotic mixture of the enjoyable stuff, the admin stuff and life stuff. We actually loved the house made technique of capturing this for Canon’s vary of house workplace PIXMA printers.”
Media planning and shopping for is by Merkle and Dentsu.
MAA inventive scale: 6.5
