Product Decide’Em 2025: The Final Startup Showdown – Productside

The largest showdown in product administration is BACK—and this time, it’s all about probably the most promising startups.

Welcome to Product Decide’Em 2025, the place the very best rising product device startups go head-to-head in a bracket-style competitors, and YOU determine which of them rise to the highest through our LinkedIn polls on the Productside web page.

Overlook the hype. Overlook the flashy advertising. Actual product professionals are casting their votes for the instruments they really use and imagine in—one spherical at a time—till we crown the last word startup champion.

How It Works

Observe us on LinkedIn to get in on the motion!

• March 21 (12:00-12:30pm EST): LinkedIn Dwell Tip-off occasion — Meet the contenders, hear professional predictions, and prepare to vote

• March 25: Spherical 1 voting begins— Forged your vote on LinkedIn to assist your favourite startups advance.

• April 4: The ultimate battle—solely one startup will take the crown.

Every spherical, the lowest-scoring instruments get eradicated, and the very best transfer ahead. Who makes it to the finals? That’s as much as YOU.

The Classes: Who Will Reign Supreme?

4 classes. 4 winners. One remaining champion.

Analytics Which platform offers groups the clearest insights with out drowning them in dashboards?

Buyer Suggestions Which device turns person insights into actual product choices?

Work Administration Which platform really helps groups get issues finished as a substitute of simply including to the chaos?

Wildcard Wonders Which device takes on distinctive product challenges—from person interfaces to special-purpose workflows—with out the frustration?

Meet the Contenders

These are the platforms altering the way in which product groups function. Let’s meet the opponents:

Analytics Bracket

• Metabase – Open-source BI device that makes self-service analytics simple for groups. Metabase serves up knowledge insights with out burying you in code. It’s the self-serve analytics platform that transforms uncooked numbers into intuitive dashboards. When you’re fed up with difficult SQL queries and subpar reporting instruments, Metabase is your breath of contemporary air. Level, click on, and watch your knowledge come to life. Their concentrate on open-source flexibility means you may tweak Metabase for distinctive workflows—no monstrous licensing charges connected.

• Capitol AI – AI-powered storytelling engine that turns uncooked knowledge into insightful narratives. Capitol AI goals to streamline advanced knowledge units into chat-style intelligence. Consider it as a private analyst that cuts by means of the litter in seconds. As an alternative of constructing numerous pivot tables, let their AI engine deal with the heavy lifting. You’ll release time to spend on precise product technique—think about that. Capitol AI’s actual magic is in machine learning-driven trendspotting—excellent for zeroing in on anomalies earlier than they turn into full-blown points.

• Circleback – AI assembly assistant that transcribes, summarizes, and automates follow-ups. Circleback collates suggestions loops and merges them with analytics, providing you with a 360° view of each product utilization and sentiment. Information is one factor, however gleaning direct quotes and user-driven insights is one other. Circleback fuses each to maintain you sincere about what’s actually taking place. The platform’s real-time efficiency dashboards spotlight not simply what’s taking place, however why it’s taking place—so you may course-correct on the fly.

• Laminar – The last word observability platform for AI merchandise, monitoring each mannequin transfer. Laminar embraces AI-driven knowledge orchestration for product groups. Image a streamlined pipeline the place your knowledge flows from uncooked sources straight to polished insights. As an alternative of juggling a number of knowledge instruments, you get a single setting for ingestion, cleansing, and evaluation. One dwelling for all of your dashboards—much less friction, extra readability. Their auto-discovery characteristic zeroes in on hidden correlations you by no means thought to examine, letting you unearth product gold with minimal fuss.

Buyer Suggestions Bracket

• Maze – The go-to platform for steady person testing and product discovery. Maze transforms person testing from an exhaustive gauntlet into fast sprints, so you may validate designs and options in hours, not weeks. Shave off infinite design guesswork—Maze helps you collect person reactions on prototypes nearly immediately. No extra guess-and-hope; you’ll know if an idea resonates. Their “steady discovery” toolkit auto-organizes responses into actionable themes, chopping your analytics busywork in half.

• Dovetail – A analysis repository powerhouse that organizes and analyzes qualitative knowledge. Dovetail is your central hub for person analysis, making it simple to spotlight quotes, tag themes, and compile person proof. Whenever you’re wrangling a whole lot of interview notes, Dovetail’s strong tagging and search ensures no vital perception slips by means of the cracks. The lately launched “Magic summarize” characteristic distills hours of interviews into crisp bullet factors—quicker retrospective, deeper suggestions.

• Nice Query – A analysis workflow device that streamlines recruitment, scheduling, and insights. Nice Query orchestrates surveys, interviews, and all types of suggestions in a single place, letting you handle your total person analysis pipeline from a single dashboard. Product leaders can slash scheduling complications whereas concurrently accumulating richer person context for higher decision-making. The platform’s native scheduling integration pings individuals mechanically and even suggests instances primarily based on historic availability—sure, person engagement may be that painless.

• Lookback – The last word usability testing device, letting groups watch and study from actual customers. Lookback makes a speciality of video-driven person testing, capturing real-time screens, voices, and even facial expressions. Assume you recognize your person? Watch them really navigate your design, and also you’ll see precisely the place confusion units in. Their collaborative commentary mode lets your product squad collect in a digital “watch occasion,” with in-chat commentary—so these micro “aha” moments by no means slip away.

Work Administration Bracket

• Perplexity AI – The AI-powered information engine that solutions advanced questions in seconds. It retrieves real-time data, summarizes key insights, and organizes information with cited sources—so groups could make knowledgeable choices quicker. Product managers spend hours digging by means of Slack, Google Docs, and analysis stories for the appropriate knowledge. Perplexity cuts by means of the noise, delivering concise, reliable solutions in seconds—and linking again to the sources for simple validation. A Thread is a full back-and-forth dialog with Perplexity. It consists of your preliminary query, any follow-up queries, and all of Perplexity’s responses.

• Attio – A next-gen CRM that ditches the bloat and adapts to how your workforce really works. It mechanically tracks interactions, organizes contacts, and lets groups construct customized pipelines—with out the inflexible construction of conventional CRMs. Conventional CRMs are bloated and sluggish, forcing groups to adapt to their software program slightly than the opposite means round. Attio helps you to form your CRM round your workflow, auto-updates information with real-time e-mail and calendar knowledge, and makes relationship monitoring seamless. Attio’s pipeline insights characteristic flags stalled offers, overdue follow-ups, and silent stakeholders—giving groups a real-time danger radar for buyer and companion relationships.

• Mem0 – AI’s lacking piece: a reminiscence layer that helps fashions keep in mind previous interactions. Groups can seize notes, duties, references, and concepts in a self-organizing digital workspace. Juggling assembly notes, Slack convos, and scattered paperwork wastes precious time. Mem0 syncs every part you jot down—mechanically categorizing it by context so you’ll find and act on insights immediately. Mem0’s AI-driven auto-sorting teams notes primarily based on matters, initiatives, and intent—so while you point out “buyer suggestions,” it is aware of the place to retailer it.

• Key phrases AI – AI observability and monitoring for groups deploying massive language fashions. It logs AI-generated outputs, displays errors, and helps groups debug and refine their AI-driven merchandise. AI isn’t set-and-forget—groups want visibility into what their fashions are doing, the place they wrestle, and the way they impression customers. Key phrases AI affords real-time insights so groups can fine-tune AI-driven experiences earlier than they fail in manufacturing. Auto-generate structured labels for options, duties, and person interactions and assist groups manage their backlog and optimize their AI-powered workflows with minimal handbook effort.

Wildcard Wonders Bracket

• Sketch – The OG of contemporary UI design, Sketch nonetheless reigns as a vector-based design device for Mac lovers. Crisp layouts, fluid prototyping, and a colossal plugin ecosystem—Sketch evolves along with your product’s design maturity. Their web-based handoff now ensures dev groups see up-to-date specs in actual time—fewer misalignments, fewer frantic Slack messages at midnight.

• Rulebase – AI-driven fraud detection that trains staff to keep away from voice phishing scams. It simulates phishing assaults and displays requires fraud danger, utilizing AI-driven voice biometrics and behavioral evaluation. AI-generated voice scams and deepfake impersonations are on the rise. Rulebase protects organizations by proactively coaching staff to identify fraud whereas mechanically detecting and stopping actual social engineering threats in reside calls. Rulebase acts as an AI safety layer for cellphone programs, stopping CEO fraud, buyer impersonations, and high-stakes vishing scams earlier than they trigger injury.

• Dropback – The front-office device bringing pro-level knowledge administration to varsity sports activities groups. It brings roster, scholarship, and NIL (Title, Picture, Likeness) monetary planning into one good, data-driven workspace. Faculty sports activities recruiting and roster planning have turn into extra advanced than ever with NIL offers and switch guidelines always shifting. Dropback lets coaches simulate “what-if” roster modifications, handle scholarship allocations, and optimize recruiting technique—all in actual time. Dropback’s interactive state of affairs modeling is a game-changer—coaches can immediately see how dropping key gamers, signing new recruits, or adjusting NIL budgets impacts their roster and monetary standing.

• Reform – An automation powerhouse for logistics, eliminating freight trade paperwork nightmares. It streamlines doc processing, workflow automation, and system integration—dealing with data-heavy duties so freight firms can concentrate on operations, not paperwork. The freight trade runs on a mountain of types, invoices, customs filings, and transport paperwork—and handbook knowledge entry slows every part down. Reform automates these processes, lowering errors, bettering effectivity, and integrating seamlessly with transport administration programs (TMS). Reform’s AI works proper out of the field—no intensive setup required. It extracts, normalizes, and processes any doc format with 98% accuracy, making certain knowledge flows immediately into present workflows.

Observe us on LinkedIn, and Soar in and begin voting March 25! Could the very best product device win.