UK monetary providers specialist media company Ptarmigan has been purchased by Omnicom. Ptarmigan has 150 employees, primarily in London but additionally New York and APAC with billings of over £125m.
The worth is undisclosed however Ptarmigan makes about £4m in annual revenue so the value will likely be substantial.
Shareholders Matt Ball, Tim Jones and Matt Woodford will hold minority shares. Founder David Wiggin offered to the present administration in 2022.
CEO Ball says: “Ptarmigan has all the time put shoppers on the centre of every thing we do — and changing into a part of Omnicom Media Group continues that dedication.
“Combining our experience with the scope and scale of Omnicom Media Group’s business main instruments and know-how can have an exponential influence on the worth we ship to the world’s main monetary manufacturers, bringing subsequent degree objective, planning and efficiency to the problem of connecting our shoppers to the world’s monetary decision-makers.”
