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Publicis Groupe has introduced the acquisition of Mars United Commerce, the world’s largest impartial commerce advertising and marketing firm. With over 1,000 staff primarily based in 14 hubs worldwide, Mars helps entrepreneurs make their merchandise shoppers’ best choice in on-line and offline shopper ecosystems.
Based 50 years in the past, Mars is famend for its historical past of innovation, deep understanding of customers, proprietary commerce insights platform and in depth retailer relationships. Below the management of its CEO, Rob Rivenburgh, Mars’s proprietary expertise and options will additional scale and supercharge Publicis’ present commerce capabilities.
Profitable in commerce by altering shopper behaviour to drive enterprise outcomes is more and more a core component of entrepreneurs’ profitable methods. Nonetheless, activating in commerce has turn into more and more complicated as manufacturers should navigate a fragmented array of channels, media, applied sciences, and information. The mixture of Mars and Publicis Groupe solves this complexity by creating the world’s main related commerce answer, permitting purchasers to plan and activate via the total advertising and marketing funnel and enhance gross sales on the level of buy.
Creating the Business-Main Linked Commerce Resolution
Concretely, it signifies that Publicis Groupe purchasers can now create and implement end-to-end commerce options that optimise:
- Technique and Insights: Fusing the ability of Epsilon’s first-person identification information with Mars United’s proprietary information on customers and purchasing behaviour will give purchasers 360-degree perception into buy journeys and new alternatives to encourage shopper behaviour change.
- Media and Activation: Combining the dimensions of Publicis Media with Mars United’s complete understanding of retail organisations – together with media, advertising and marketing, merchandising and operations – will assist purchasers win the final mile of buy in bodily and digital areas with extra environment friendly and efficient campaigns.
- Efficiency and Measurement: Merging insights into e-commerce gross sales and operations from Publicis’ digital shelf platform Profitero with Mars United’s information set on commerce media efficiency will give purchasers an entire view of their commerce advertising and marketing efficiency—on-line and offline—and an unmatched skill to drive model progress.
Publicis Groupe and Mars United Commerce Be part of Forces for Digital Development
Rob Rivenburgh, World CEO of Mars United, stated: “Becoming a member of Publicis Groupe will assist Mars realise our imaginative and prescient of being the preeminent world commerce firm sooner and extra fully. We’re excited to have the assist of Publicis to deliver new alternatives to our present purchasers and likewise to share our related commerce answer with new purchasers across the globe. We sit up for writing the subsequent chapter of commerce collectively.”
Arthur Sadoun, Publicis Groupe CEO, stated: “We’re delighted to be welcoming Rob and his unbelievable groups at Mars to Publicis Groupe. Their progressive spirit and proprietary platforms will additional join and complement our present capabilities to ship industry-leading, end-to-end commerce options for our purchasers, each on-line and offline. With the acquisition of Influential this summer time, and now Mars, Publicis is uniquely positioned to assist our purchasers perceive each present shoppers and future prospects, and join that data at a person stage to the brand new media channels that work hardest for his or her enterprise: Linked TV, Commerce and Creators. All of this, in purchasers’ personal ecosystems, giving them management over their buyer relationships and transparency of their investments and outcomes.”
About Publicis Groupe – The Energy of One
Publicis Groupe is a worldwide chief in communication. The Groupe is positioned at each step of the worth chain, from consulting to execution, combining advertising and marketing and digital enterprise transformations. Publicis Groupe is a privileged companion in its purchasers’ transformation to reinforce personalisation at scale. The Groupe depends on ten areas of experience concentrated inside 4 fundamental actions: Communication, Media, Information and Expertise. By a unified and fluid organisation, its purchasers have facilitated entry to all its experience in each market. Current in over 100 nations, Publicis Groupe employs round 103,000 professionals.
About Mars United Commerce
Mars United Commerce is the most important impartial commerce advertising and marketing firm on the planet. Leveraging its proprietary suite of commerce options, Mars drives progress with customers for greater than 100 of the world’s prime manufacturers via its retail consultancy, commerce media experience and proprietary shopper intelligence platform. All Mars United capabilities are harnessed to pursue its imaginative and prescient: to be the world’s preeminent commerce advertising and marketing firm. For extra info, go to marsunited.com.
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