Pushed by the uncertainty surrounding generative AI, information publishers have begun the advanced means of drafting licensing agreements that will, in trade for cost, grant AI companies entry to their content material.
Publishers are confronted with the inconceivable—albeit acquainted—dilemma of needing to find out what’s greatest for them now primarily based on what may occur sooner or later.
“It’s basically an financial query,” stated one digital publishing government, talking anonymously. “What’s the worth of the content material you have got produced, what is going to its worth be sooner or later, and are you keen to half with that primarily based on what’s being provided?”
Previous to the arrival of gen AI know-how, publishers and serps maintained a largely mutualistic relationship.
Now,
