The community unifies the fragmented retail media panorama and brings huge scale, sturdy measurement, comfort of execution and information transparency.
SALT LAKE CITY — Quotient (NYSE: QUOT), a number one digital media and promotions know-how firm, right this moment introduced the launch of its Retail Advert Community that aggregates particular person retail media networks to allow advertisers to focus on, handle, execute and measure off-site campaigns throughout a number of retailers by means of one central, clear platform.
“The shortage of consolidation and measurement requirements in retail media has, we consider, created a chance for Quotient to grow to be the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the power to mix retail media campaigns with digital coupons to drive additional conversion.”
For manufacturers, Quotient’s Retail Advert Community creates an “straightforward button” for planning and executing scaled but focused off-site media to drive omnichannel visitors and gross sales, with the power to mix with digital coupons to additional incentivize motion.
“With increasingly gamers persevering with to enter the retail media panorama with their very own networks, it’s turning into more and more tough for CPG and different manufacturers to useful resource and navigate the fragmented area, decide the place to allocate their budgets and measure campaigns holistically,” stated Henri Lellouche, VP of Retail and Partnerships at Quotient. “The shortage of consolidation and measurement requirements in retail media has, we consider, created a chance for Quotient to grow to be the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the power to mix retail media campaigns with digital coupons to drive additional conversion.”
Campaigns executed by means of the brand new Retail Advert Community are delivered programmatically by Quotient’s devoted demand aspect platform (DSP) throughout intensive brand-safe stock on the open internet and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party client buy information and Quotient’s proprietary location intelligence information, the know-how serves dynamic, co-branded inventive focused to particular buyer segments to succeed in certified customers with related content material and drive conversion. As soon as a marketing campaign is dwell, Quotient’s superior measurement capabilities ship clear efficiency metrics of attributable gross sales by channel, inventive and viewers.
By aggregating media planning and shopping for throughout retailer networks, Quotient’s Retail Advert Community offers retailers of all sizes and all lessons of commerce the chance to entry a bigger share of advert {dollars}, with the size amassed by a number of retailers throughout the community attracting commensurate advert funding. This resolution presents a method for retailers to monetize their stock and first-party information to generate incremental income. “Aggregating retailers inside our community is designed to permit manufacturers to realize vital scale extra simply. In the end, we consider this may empower retailers of all sizes to seize their share of the pie,” Lellouche continues.
For extra info, go to quotient.com.
Ahead Wanting Statements
This press launch comprises forward-looking statements throughout the that means of Part 27A of the Securities Act of 1933, as amended, Part 21E of the Securities Trade Act of 1934, as amended and the Non-public Securities Litigation Reform Act of 1995. Ahead-looking statements present present expectations of future occasions primarily based on sure assumptions and embrace any assertion that doesn’t immediately relate to any historic or present reality. Precise outcomes might differ considerably from expectations attributable to varied dangers and uncertainties together with, however not restricted to, Quotient’s capacity to grow to be the central touchpoint for retail media campaigns, Quotient’s capacity to combination retailers inside its community and whether or not such aggregation can allow manufacturers to realize vital scale extra simply and to a major extent, and the elements described within the Threat Components part of Quotient’s most not too long ago filed Annual Report on Kind 10-Okay for the 12 months ended December 31, 2021 filed with the SEC on March 1, 2022, as amended on April 29, 2022, and as infrequently up to date in Quotient’s Quarterly Experiences on Kind 10-Q. These paperwork can be found within the “SEC Filings” part of Quotient’s Investor Relations web site at https://buyers.quotient.com. You might be cautioned to not place undue reliance on Quotient’s forward-looking statements, which converse solely as of the date of this communication. Besides as required by regulation, the Firm undertakes no obligation to replace any forward-looking assertion to mirror occasions, new info or circumstances occurring after the date of this communication.
About Quotient
Quotient (NYSE: QUOT) is the main digital media and promotions know-how firm that creates cohesive omnichannel brand-building and sales-driving alternatives to ship invaluable outcomes for advertisers, retailers and customers. The Quotient platform is powered by unique client spending information, location intelligence and buy intent information to succeed in tens of millions of customers each day and ship measurable, incremental gross sales.
Quotient companions with main advertisers, publishers and retailers, together with Clorox, Procter & Gamble, Basic Mills, Unilever, CVS, Greenback Basic and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Salt Lake Metropolis, Utah, and has places of work throughout the US in addition to in Bangalore, Paris, London and Tel Aviv. For extra info go to www.quotient.com.
