Within the final six months, the company has additionally misplaced world CFO Tania Secor; world CMO Ashish Prashar; svp and world head of media, connections and affect Ellie Bamford; and vp and managing director Margo Lowry.
In December 2022, the company gained the multimillion-dollar Mattress Agency account, however only a week later the enterprise lowered the scope of its work with R/GA, switching to a project-based strategy. Since then, Mattress Agency lower ties with the company. One supply advised Adweek this was a product of the company not shifting quick sufficient to employees the enterprise and construct a relationship with the shopper.
In November 2022, R/GA made a restructuring of its enterprise, closing its Hudson Yards workplace house in New York Metropolis in addition to its workplace house in downtown San Francisco. R/GA signed a short-term lease in New York at a fraction of the price of the Hudson Yards workplace, which one supply advised Adweek value R/GA greater than $10 million per yr.
With the restructuring within the U.S., the company stated it’s dedicated to the 5 practices it put in final yr. R/GA’s technique was primarily based on the time period “distributed creativity.” That restructuring was apparently deliberate earlier than R/GA reported losses of as much as $10 million in 2022 from crypto- and NFT-related work.
R/GA additionally reimagined its enterprise in 2020, claiming that “Each 9 years, R/GA adjustments the basics of its working mannequin to align with the way forward for expertise and the affect it would have on folks, tradition and shoppers.”
In keeping with a spokesperson, “We’re working to assist folks discover jobs—writing suggestions—many former R/GAers are providing work—the group and the alum community is robust as ever.”
