Rabanne Launches Paris Pop-As much as Unveil Two New Fragrances |

September 20, 2024

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Magnificence and perfume manufacturers more and more embrace experiential pop-up areas to boost their product launches, creating immersive experiences tailor-made for social media sharing. Rabanne is the most recent model to tackle this daring strategy.

As well as, Rabanne is about to make a splash throughout Paris Vogue Week by opening its unique ‘Million Gold’ pop-up. This immersive expertise will coincide with the launch of two extremely anticipated fragrances: ‘Million Gold’ and ‘Million Gold For Her.’

Whereas the precise location stays a carefully guarded secret, it’s confirmed to be located instantly throughout from the enduring Printemps Haussmann division retailer. The pop-up might be open from September twenty seventh to twenty ninth, providing guests a novel alternative to find the brand new scents and immerse themselves in Rabanne.

Moreover, Rabanne’s ‘Million Gold’ pop-up welcomes guests with a placing golden runway and interactive perfume expertise. The primary room showcases the enduring ‘XL Hyperlink’ and affords visitors the prospect to find the brand new Million Gold fragrances.

“This expertise affords guests an opportunity to step into the footwear of the model’s ambassadors, even when just for a second,” Rabanne promised. The ambassadors, together with worldwide supermodel Gigi Hadid and rising Gen Z icon Moses Sumney, introduced their star energy to the marketing campaign.

Within the second room of Rabanne’s ‘Million Gold’ pop-up, you may step behind the scenes and really feel like a star. Take pleasure in a glamorous makeover impressed by the golden theme of the perfume line. As a grand finale, you’ll get to strut your stuff down a golden runway, similar to a mannequin in a Rabanne marketing campaign. A digital camera will seize your each transfer, and also you’ll obtain the video in your telephone, able to share and showcase to your folks.

Not solely that, to expertise Rabanne’s ‘Million Gold’ pop-up, guests should register prematurely by way of a devoted platform. September twenty sixth is reserved for TikTok content material creators, making certain the occasion reaches a broad digital viewers.

Rabanne’s pop-up is a part of a rising development amongst luxurious magnificence manufacturers. Nars lately opened a pop-up on the Hôtel d’Évreux to rejoice its thirtieth anniversary and launch a brand new lipstick assortment.

Rabanne Fragrance — Picture Supply Rabanne

Furthermore, luxurious magnificence manufacturers have embraced pop-up experiences to create buzz round new product launches. Earlier this yr, Nina Ricci reworked La Canopée des Halles into the “Nina Phantasm Café” to rejoice their “Nina Phantasm” perfume. In the identical month, Yves Saint Laurent Beauté opened a brief house in Paris’ eleventh arrondissement to showcase their “YSL Loveshine” lipstick assortment.

Apart from, The Atypical, a model owned by Estée Lauder, additionally joined the development with a massively profitable pop-up in June. The Parisian pop-up attracted a large crowd and was full of guests for 3 consecutive days.

Rabanne’s pop-up is designed to be shared. With its Instagram-worthy components and the chance to create shareable content material, it’s the right place to seize your second and join with different perfume lovers.