AMP for E mail is a should on the earth of e mail advertising and marketing at the moment.
An increasing number of firms now get probably the most out of it.
On this submit, you will see probably the most profitable use circumstances and actual stats.
Earlier than we proceed to those circumstances, we need to remind you that we’ve printed a compilation of AMP e mail examples to get you began.
1. Mailmodo: Rising person response price by 833%
A jewellery firm BlueStone.com together with Mailmodo used AMP to measure NPS in emails.
Interactive emails generated 8.33X instances extra responses in comparison with common HTML emails.
(Supply: Mailmodo)
Customers have been capable of price BlueStone straight within the e mail.
Stripo despatched out a demo invitation e mail to its customers.
Recipients have been capable of schedule an appointment straight within the e mail.
The CTOR of this marketing campaign was actually excessive — 17%. Each sixth person scheduled an appointment.
(Supply: E mail from Stripo)
To implement this interactivity, we designed an AMP e mail, and embedded the API code given by Cally.ru (it might be unimaginable to make the most of this code in an everyday HTML e mail).
And despatched this e mail to our subscribers.
That’s it.
3. AWeber: Consumer engagement elevated by 225%
AWeber e mail advertising and marketing software program was one of many first senders that supported AMP.
Not solely do they let their shoppers use AMP for E mail expertise in emails, but in addition use the latter for their very own functions.
They carried out AMP-powered polls and surveys, suggestions varieties, and a picture carousel of their emails.
(Supply: The AMP weblog, Google)
They didn’t measure a specific marketing campaign. As a substitute, they measured the effectiveness of their total e mail advertising and marketing earlier than and after AMP.
In complete, with AMP, their person engagement elevated by 225%.
4. Ecwid: Rising conversion by 82% with AMP in Deserted carts
Ecwid, the e-commerce platform, enabled its clients to ship dynamic deserted cart emails. This leads to a +82% conversion price.
(Supply: Ecwid)
How did it work?
Recipients have been capable of see detailed descriptions of the product objects they’d left within the cart and have a look at further product footage introduced within the cart.
5. Stripo: Rising person response price by 520% as a consequence of interactive varieties
Stripo embedded an open type in order that its customers might depart a remark / share their suggestions in emails.
(Supply: E mail from Stripo)
We ran an AB testing:
- 50% of our customers needed to go to an exterior website to depart suggestions about our merchandise;
- 50% of our customers might depart a remark straight within the e mail by way of the embedded interactive type.
The interactive type generated 5.2X extra suggestions than the exterior type.
Last ideas
As we are able to see, AMP emails do improve ROI and enhance person engagement. AMP is helpful for each eCommerce and SaaS companies.
All the examples, given on this submit, will be constructed with Stripo simply, with actually no coding abilities.
Prepared to provide AMP a strive? Be a part of Stripo and construct revolutionary emails quick
