Reebok Diversifies with Growth into Golf

January 20, 2025

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A brand new partnership between Genuine Manufacturers Group and Sports activities Casuals Worldwide will considerably increase Reebok’s golf class.

This partnership will see SCI take the lead in designing, manufacturing, and distributing a full line of males’s and girls’s efficiency golf attire for Reebok. In the meantime, Reebok Design Group will leverage its experience to develop cutting-edge golf footwear, leading to a complete head-to-toe golf providing for athletes.

The forthcoming attire assortment shall be characterised by a powerful emphasis on performance-driven applied sciences and design parts meticulously crafted to reinforce on-course efficiency whereas sustaining off-course versatility. The road is anticipated to embody a harmonious fusion of consolation, performance, and a contemporary aesthetic. It will likely be made obtainable by a various community of distribution channels, together with malls, speciality retailers, and on-line platforms.

“Reebok’s re-engagement with the efficiency golf phase constitutes a big milestone within the model’s ongoing evolution,” remarked Steve Robaire, government vice chairman of Reebok at Genuine Manufacturers Group.

“By way of the strategic integration of SCI’s unparalleled experience in design and manufacturing with the distinctive DNA of the Reebok model, we’re embarking on a novel and transformative method to golf efficiency. This pioneering providing is meticulously designed to fulfil the evolving wants of the modern golfer, thereby redefining their expectations of the sport and firmly establishing Reebok as a dominant drive inside the efficiency golf market.”

“Golf is evolving, and Reebok is dedicated to bringing contemporary vitality to the game,” acknowledged Todd Krinsky, Reebok CEO. “We are going to introduce merchandise that prioritize efficiency, fashion, and accessibility, making golf extra interesting to a wider vary of athletes. This launch displays our dedication to serving the wants of our prospects and increasing our sports activities portfolio in thrilling new instructions.”

Reebok new Golf collection — Picture Supply Reebok

Reebok not too long ago signed skilled golfer Bryson DeChambeau and his LIV Golf crew, Crushers GC, and is now increasing its presence within the golf class.

“We’re honoured to companion with Reebok, an iconic international model, as they enter the golf market,” acknowledged Trenton Pfau, CEO of SCI. “This collaboration leverages Reebok’s highly effective legacy with SCI’s 30+ years of experience in attire commercialization, making a successful mixture. We’re extraordinarily pleased with the product vary we’ve got developed collectively and are assured that it’s going to excel each on and off the course.”

Reebok’s re-entry into golf alerts a daring new chapter for the enduring sportswear model. By leveraging a strategic partnership with Sports activities Casuals Worldwide and tapping into the experience of the Reebok Design Group, the corporate goals to disrupt the normal golf panorama.

The concentrate on performance-driven know-how, mixed with a trendy and accessible aesthetic, guarantees to resonate with a brand new technology of golfers. Reebok’s dedication to innovation, coupled with the affect of Bryson DeChambeau and his LIV Golf crew, positions the model for vital progress within the aggressive golf market.