The script couldn’t make medical claims about weed, however didn’t mince phrases in its broadside of often-abused prescribed drugs, co-opting the immediately recognizable phrase “ask your physician.”
The 30-second advert, with its deliberately tacky visuals and stereotypical narration, dropped some harsh stats, noting the 187 opioid-related overdoses a day within the U.S. and negative effects that embrace “coronary heart assaults, habit, coma, demise and reasonable to extreme constipation.”
“We needed to tow a line, be tasteful and never make jokes about sequence subjects like overdoses,” Danny Gonzalez, co-chief inventive officer, advised Adweek. “We wished to create some intrigue in a darkish and humorous however sensible manner.”
