An athleticwear retailer in Paris, France, goes viral for difficult clients to steal merchandise with none repercussions — if they’ll outrun an Olympian sprinter working the door.
Distance Athletics in Paris employed French Olympian Méba Mickael Zeze as a safety guard in September as part of its “ROB IT TO GET IT” marketing campaign, the place an estimated 74 clients tried to dash out of the shop with a pair of sneakers.
Two shoplifters have been profitable.
“We misplaced two objects, however I believe the worth of the marketing campaign is actually massive,” retailer supervisor Lionel Jagorel informed The Washington Put up.
The shop launched a video of the occasion that rapidly went viral on YouTube, receiving over 29,000 views — and reward from consumers and viewers.
“That is the best advert for athletic put on I’ve ever seen and top-of-the-line general,” one individual mentioned. “Kudos.”
Zeze is world-ranked and ran a 100-meter sprint in below 10 seconds and a 200-meter sprint in below 20. He is at present coaching for the 2024 Olympics in Paris.
“It was an extended, lengthy, lengthy day,” Zeze joked of filming the marketing campaign for the shop.
The timing of the marketing campaign comes amid mass shoplifting and theft incidents in shops within the U.S.
In August, two “flash mob” robberies hit malls within the Los Angeles space as coordinated assaults on luxurious shops.
