Ovarian Most cancers Motion (OCA) is the UK’s main ovarian most cancers analysis charity, specializing in early detection, prevention, and remedy to make sure that each girl survives.
OCA is a group of changemakers with one function: to provide ovarian most cancers the main target it wants to extend 10-year survival charges. The organisation found the answer via world-leading analysis. It funds extra ovarian most cancers analysis than some other UK gynaecological most cancers charity and has pushed a few of the greatest breakthroughs of the final 19 years, providing hope for the longer term. Moreover, it’s the solely charity on the coronary heart of the worldwide ovarian most cancers analysis group and has been for 4 many years.
New Id Is Impactful and Hopeful
In its quest to speed up progress within the battle in opposition to ovarian most cancers, OCA has redefined its model. The brand new id isn’t just a change in look however a strong image that conjures up vital motion, reaches a wider viewers and aligns with the charity’s mission of saving lives via elevated consciousness and analysis.
Revolt London, a purpose-led inventive company, has been entrusted with rebranding OCA. Their position isn’t just to vary the visible id but additionally to amplify the organisation’s voice in a crowded market, thereby rising its attain and impression.
Unmasking Ovarian Most cancers
Myron Darlington, Inventive Director of Revolt, defined to It’s Good That the important thing to this transformation was discovering a technique to push the class’s visible conventions whereas retaining its roots.
Revolt London’s rebranding course of centred on aligning a daring visible id with the organisation’s strategic targets of sturdy fundraising and compassionate advocacy. The meticulous planning and execution of this alignment reassures the viewers about OCA’s future path. The problem lay in creating a visible language that might successfully steadiness these seemingly divergent aims.
The model’s core visible factor, the ‘O’, emerged as an answer. Impressed by the universally recognised most cancers image, the ‘O’ incorporates design cues from the most cancers ribbon whereas additionally representing an ovary. This versatile graphic serves as the muse for the emblem and extends its affect all through the charity’s visible communication, unifying the model’s message throughout platforms.
A Visible Illustration
As well as, the staff is partnering with French artist Cécile Dormeau to create an illustration library that completely captures complicated feelings and narratives. Her illustrations deliver a way of heat and relatability to the model.
Talking on the Inventive Growth, Shahina Ahmed, Senior Designer at Revolt London, says, “Our predominantly female-led staff, each on the company and the charity, constructed on the inherent name to ‘motion’ in Ovarian Most cancers Motion. The refresh reinforces their mission to make each girl a survivor and is a strong rallying cry, emphasising the urgency for motion.”
By seamlessly integrating a strong image into its visible id, Revolt London has created a model that’s each visually putting and strategically aligned. This progressive strategy to branding positions OCA as a dynamic and forward-thinking organisation on the forefront of the battle in opposition to ovarian most cancers.
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