To rejoice the debut of its Extremely luxurious bank card, monetary firm Revolut launched an augmented actuality marketing campaign referred to as “The Extremely Expertise” in London’s Covent Backyard.
Created in collaboration with model expertise company Sense, the activation permits folks in Covent Backyard to scan a QR code on the base of a “platinum portal” sculpture with their smartphone to unlock an AR expertise impressed by the posh card.
“Revolut got here to us in search of an industry-leading ‘wow’ exercise that will guarantee a profitable launch for this new product and enhance the celebrity of their revolutionary model,” stated Sally McLaren, senior enterprise growth supervisor at Sense. “Utilizing cutting-edge tech to advertise cutting-edge merchandise all the time is sensible, and the AR-activated platinum portals supply a genuinely revolutionary and interesting activation.”
Individuals can scan the QR code on the sculpture via June 23. They’re inspired to share their AR expertise on Instagram and tag Revolut for an opportunity to obtain a free 12 months of Extremely advantages.
“In response to our prospects’ calls for, we’re launching this new bespoke membership that we envision as the final word touring and way of life companion,” stated Tara Massoudi, normal supervisor of premium merchandise at Revolut.
“Revolut has put collectively a one-of-a-kind providing, second to none in Europe. The journey advantages are augmented by unique model subscriptions and best-in-class funding merchandise.”
