Revolutionize Media & Leisure with these Superior Use Instances

In as we speak’s fast-paced digital world, the media and leisure trade is experiencing a fast shift towards digital transformation. With the emergence of recent applied sciences and progressive options, firms on this sector are leveraging these alternatives to boost person engagement and create distinctive experiences. To try this, there comes a time when companies must transcend first-name personalization and film suggestions, to implement superior use circumstances for media & leisure.

On this weblog submit, we’ll discover a number of the extra superior use circumstances for Media and leisure companies and the way they are often leveraged to drive development and enhance buyer expertise. We additionally display the convenience of implementing them on the WebEngage dashboard so that you increase gross sales sooner, smoother, and extra effectively.
Right here we go.

1. SHARE CONTENT LAUNCHES ON AUTOPILOT

APPROACH:

1. Create relays based mostly on enterprise occasions like new episodes, new seasons, and new movies/collection added.
2. For example, if a person watched Season 1 of the Home of the Dragon, notify them when Season 2 is introduced, T-minus X days to launch, on the day of the launch, someday later, 5 days later, and so forth.
3. Configure the Relays set off to match and map person conduct with enterprise occasion triggers.
4. Interact customers based mostly on predictive segments with content material they’re most certainly to look at, as an example, inside drama or thriller classes.
5. Use WhatsApp integration or greatest channel to inform customers of a brand new season dropping or a brand new present dropping, foundation their earlier watching conduct.

PRO TIP:
Use the identical formulae for attributes like added to watchlist, saved for later, and many others.

EASE OF IMPLEMENTATION
★★★★★

2. ACHIEVE 2X ENGAGEMENT WITH PERSONALIZED CONTENT RECOMMENDATIONS

APPROACH:

1. Create dynamic segments of customers who’ve carried out occasion: film seen.
2. Use the Advice engine to map film catalog with customized occasions. Alternatively, you may exclude sure occasions to additional improve suggestions to customers.
3. For example – if a person has watched a present (in a sure look-back interval), these exhibits will probably be excluded from suggestions.
4. Subsequent, verify reachability for customers with greatest channel to focus on them with related communication based mostly on exhibits they’ve watched.
5. With the assistance of channel personalization (throughout 12+ channels), use their identify and hours performed to point out them film suggestions and spotlight them on the homepage/ search web page.

PRO TIP:
Replicate the identical for film rated, likes/dislikes, added to watchlist, style seen, and many others.

EASE OF IMPLEMENTATION
★★★★★

3. GIVE DIFFERENT USERS DIFFERENT WEBSITE EXPERIENCES

APPROACH:

1. Create a number of person segments that swimsuit what you are promoting wants utilizing real-time private & behavioral buyer knowledge.
2. Section customers based mostly on their cost standing, like paying vs. non-paying prospects.
3. Create separate journeys utilizing the WebEngage dashboard to showcase personalised content material to customers on the web site based mostly on mentioned cost standing.
4. For customers who’ve accomplished cost: collate person attributes & knowledge to point out film seen, likes/dislikes, must-watch, added to watchlist, style seen, and many others.
5. For customers who’re but to finish cost: Incentivize customers to finish cost utilizing a paywall for films seen or based mostly on touchdown pages they’ve spent probably the most time on.

PRO TIP:
Since your web site is crucial asset and has a 100% open price, offering related, personalised experiences can increase your conversions

EASE OF IMPLEMENTATION
★★★★★

4. BOOST SUBSCRIPTIONS BY ARRESTING USER DROP-OFFS

APPROACH

1. Personalize your message technique by exhibiting high or best-performing content material items or films/collection a person will most certainly interact with.
2. Create a journey on the WebEngage dashboard with a set off for an on-site notification when a person has learn/watched a stipulated variety of articles or has hit their free content material restrict.
3. Create completely different triggers based mostly on completely different sections of the web site. For instance, if restrict was reached on the web site’s sports activities or world information part, nudge customers to subscribe and proceed watching/studying on the web page’s banner.
4. Create a suggestion technique to fetch top-performing content material articles for every web site part based mostly on person conduct.
5. Personalize banner messages by exhibiting suggestions on the web site when a person hits the stipulated restrict.

PRO TIP:
Replicate personalised subscription technique throughout different enterprise occasions like movies watched, articles learn, curiosity confirmed, and many others.

EASE OF IMPLEMENTATION
★★★

5. BOOST ENGAGEMENT WITH INTERACTIVE AMP EMAILS

APPROACH:

1. AMP for electronic mail means that you can serve a variety of interactive and dynamic electronic mail content material, together with carousels, accordions, buy buttons, and different call-to-actions, with out opening a further tab to go to an internet site.
2. Gauge your viewers’s content material consumption conduct with AMP Emails.
3. Run multi-question electronic mail surveys to grasp your viewers and their content material preferences, akin to what style they like, how a lot time they spend in your platform, and many others. You may then ship personalised strategies to assist them discover exhibits and flicks that curiosity them.
4. As well as, use AMP types to gather beneficial knowledge akin to suggestions, person scores, and evaluations in your exhibits and flicks. You may even permit customers to price and evaluate proper from inside their electronic mail inbox, making it extra handy for them to offer suggestions. This knowledge can enhance your content material choices and improve person expertise.

PRO TIP:
To take advantage of out of AMP for electronic mail, take a look at and optimize your electronic mail campaigns commonly. Strive completely different content material codecs and electronic mail designs to see what works greatest on your viewers.

EASE OF IMPLEMENTATION
★★

6. MONITOR SUBSCRIBER HEALTH WITH ENGAGEMENT SCORES

APPROACH:

1. Use WebEngage’s engagement scoring algorithm to phase customers based mostly on buy and engagement conduct.
2. For example, electronic mail opens will be assigned a weightage of three. An electronic mail click on will be given a weightage of 5, as clicks characterize a deeper engagement than opens.
3. Use time spent in your platform because the criterion, create engagement scores accordingly, and monitor subscriber well being.
4. Determine the customers with scores beneath 5 and nudge them to look at high seen or trending exhibits to enhance their engagement.
5. Create a customized watchlist for customers with scores above 5 to take care of their curiosity and improve their viewing expertise.

PRO TIP:
Make the most of personalization strategies akin to AI-based content material suggestions, most popular language focusing on, and viewing historical past to create a tailor-made watchlist for customers with excessive engagement scores. Moreover, repeatedly monitor engagement scores and alter the nudge technique to optimize person engagement.

EASE OF IMPLEMENTATION
★★★

7. INCREASE USER ENGAGEMENT AND CONTENT CONSUMPTION WITH WHATSAPP

APPROACH:

1. Section customers based mostly on their conduct in your platform, akin to content material consumed, search historical past, and engagement ranges. Use this data to personalize the content material suggestions and make them extra related to every person.
2. Optimize content material for straightforward consumption on WhatsApp with WebEngage’s wealthy media help for WhatsApp Enterprise API, which provides your customers a extra pleasant buyer expertise by means of WhatsApp advertising and marketing.
3. Enrich your WhatsApp messages with photos, video, audio, gifs, stickers, attachments, dynamic CTA, and many others., opening up extra methods to work together together with your prospects and offering them with pleasant and memorable experiences.
4. To additional enhance person engagement, present unique content material or gives solely accessible on WhatsApp. This will embrace sneak peeks, behind-the-scenes content material, and early entry to new merchandise or options.
5. Encourage customers to share your content material and gives with their contacts by offering simple sharing choices inside WhatsApp messages. This will enhance your attain and drive extra site visitors to your platform.

PRO TIP:
Use real-time analytics to spice up your WhatsApp advertising and marketing initiatives. You may analyze your personalization effectiveness utilizing real-time data-rich reviews and visible dashboards.

EASE OF IMPLEMENTATION
★★★★★

IMPACT STORIES – MEDIA & ENTERTAINMENT

Vikatan – Examine Out How Vikatan, India’s Main Regional Media Powerhouse, Boosts Its Reader Engagement Utilizing WebEngage’s Relays
ALTBalaji – Learn Extra About How Altbalaji, A Common On-Demand Video Platform, Used WebEngage’s Journeys To Enhance Their Person Retention Charges By 30%

CONCLUSION:

Because the media and leisure trade continues to evolve, using superior applied sciences is turning into more and more essential to remain aggressive. By leveraging progressive options and techniques, firms can improve person engagement, optimize content material supply, and enhance total efficiency.
With the appropriate method, the media and leisure trade has the potential to create unparalleled experiences and unlock new alternatives for development.
Take a demo with WebEngage as we speak to implement these use circumstances, increase gross sales, and skyrocket your income.