We work in a time of profound disruption. The everyday pressures of working a profitable enterprise are amplified by huge shifts within the economic system, the political panorama, and society at giant.
As organizations navigate these headwinds, they have to do extra with much less. The previous methods of promoting by way of high-volume cold-calling, mass e-mail outreach, and poorly focused messaging merely aren’t sufficient. Companies anticipate extra, and so do their prospects.
To thrive on this period, enterprise leaders want actionable insights into new alternatives and rising markets. They want dependable knowledge and most visibility into the alternatives that may translate right into a aggressive edge of their industries. They should know that each funding greenback is working as laborious as they’re. They usually want the power to automate workstreams in an effort to develop their companies at scale.
Prior to now, gross sales was pushed by relationships. The final important innovation in gross sales was the introduction of Salesforce and cloud-based buyer relationship administration (CRM) programs within the late ‘90s. Nonetheless, whereas early CRMs gave gross sales and advertising and marketing professionals a system of report, at this time’s go-to-market groups want a system of perception. At this time, gross sales is pushed by insights derived from knowledge. Perception-driven gross sales is the way in which ahead, and firms who act decisively on essentially the most correct knowledge are those who will succeed.
That’s why ZoomInfo couldn’t be extra excited to announce RevOS, the way forward for go-to-market software program.
RevOS: The Fashionable Income Working System
RevOS is ZoomInfo’s trendy working system for income professionals.
By means of a constant drumbeat of innovation and product enhancements, ZoomInfo has developed from being a dependable supply of knowledge to an all-encompassing suite of refined software program that provides trendy companies unprecedented insights into new alternatives. A quick-growing roster of gross sales, advertising and marketing, operations, and recruitment groups is utilizing our platform to maximise their development potential and assist their organizations thrive.
RevOS presents a brand new unified login and app administration expertise. Now, ZoomInfo prospects can entry all ZoomInfo services utilizing a single login id. Go-to-market groups can entry a wealth of knowledge, together with firm knowledge, contact knowledge, technographics, web site customer identification, workflows, gross sales automations, web site chat, and conversational intelligence — all from a single, built-in system.
All apps and instruments inside RevOS are launched and managed from a single unified dashboard, giving customers at-a-glance info concerning their campaigns. Customers can change between functions effortlessly through waffle navigation, permitting for seamless workflows between RevOS functions.
It’s not sufficient for gross sales and advertising and marketing groups to work in silos or in isolation from the remainder of their organizations. If firms hope to reach at this time’s difficult enterprise setting, they want each benefit at their disposal, and RevOS’ strategy to go-to-market intelligence supplies a unified system of knowledge, insights, software program, and integrations that creates full visibility and entry to the contacts and firms of their whole addressable market.
On the coronary heart of RevOS lies ZoomInfo’s Information Cloud. ZoomInfo has the richest, most correct B2B knowledge asset within the business, and this knowledge underpins the whole thing of the RevOS platform.
Drawing upon tens of billions of knowledge factors, our algorithms and machine-learning applied sciences be certain that ZoomInfo prospects have essentially the most full info for his or her go-to-market motions. This foundational knowledge permits gross sales and advertising and marketing professionals to make sure their messaging is connecting with the best folks on the proper time, maximizing their go-to-market funding.
The 4 Pillars of RevOS
ZoomInfo RevOS includes 4 main product pillars that work collectively to offer organizations with important insights into their present markets, rising alternatives, and aggressive exercise.
SalesOS
ZoomInfo SalesOS is the trendy go-to-market platform for B2B gross sales groups. ZoomInfo has the most important, most complete, and most continuously refreshed database of insights, intelligence, and buying intent knowledge about firms and contacts.
We layer extra instruments on high of that intelligence that can assist you higher interact with prospects and prospects. Refrain supplies real-time conversational analytics, Have interaction presents sturdy gross sales engagement capabilities, and RingLead allows refined knowledge orchestrations. By seamlessly integrating all of those instruments into one platform, your go-to-market groups change into smarter and simpler at closing offers and hitting their quantity.
MarketingOS
Consideration is an more and more treasured commodity, which suggests advertising and marketing professionals should act decisively to succeed in the best audiences with the best messages on the proper time.
Formally launching at this time, MarketingOS is ZoomInfo’s new account-based advertising and marketing platform designed to present entrepreneurs new methods to succeed in goal accounts and drive certified leads for gross sales.
Whereas constructing this product, we heard over and over that the information utilized in most account-based advertising and marketing platforms was each inaccurate and incomplete, inflicting entrepreneurs to pour promoting {dollars} into the mistaken firms and ship leads that have been ineffective to gross sales groups. That’s as a result of at this time’s ABM platforms are all designed to leverage knowledge that exists inside a person firm’s CRM. So we constructed MarketingOS the identical means we construct each software: with our best-in-class knowledge as the inspiration. MarketingOS permits groups to determine and prioritize their greatest viewers primarily based on match, intent, and engagement, and have interaction patrons once they’re more than likely to transform — by way of show and social promoting, hyper-targeted campaigns, and on their firm’s web site by way of chat and onsite conversion instruments. Entrepreneurs can construct, cleanse and handle their database to determine and prioritize best-fit audiences utilizing intent, engagement and web site customer knowledge.
Crucially, MarketingOS lets advertising and marketing groups work from a standard knowledge basis. Solely 39% of gross sales and advertising and marketing groups share purchaser indicators, and half say it’s as a result of their gross sales and advertising and marketing programs don’t combine. The shared knowledge basis of SalesOS and MarketingOS tightens key hand-offs and unlocks true advertising and marketing and gross sales alignment, eliminating conflicting data, wasted effort, and missed alternatives.
RecruitingOS
Competitors for the perfect folks has by no means been extra intense, which suggests hiring managers want new instruments to assist them navigate at this time’s more and more aggressive hiring market.
RecruitingOS helps expertise acquisition professionals and hiring managers determine, interact, and recruit high candidates utilizing versatile, customizable recruitment workflows. Combining candidate contact info with wealthy intent knowledge, RecruitingOS permits hiring managers to attach top-quality candidates with related vacancies when they’re more than likely to hear. This could considerably scale back time-to-hire, permitting recruiters to maneuver shortly and safe the perfect folks for his or her open roles.
OperationsOS
OperationsOS offers ops groups entry to highly effective data-as-a-service (DaaS) instruments. Information managers can match, unify, dedupe, normalize, cleanse, enrich, rating, and route knowledge by way of OperationsOS’ knowledge orchestration software program. Information operations groups can handle their enterprise knowledge through RingLead, which empowers them to quickly construct pipeline at scale, discover related firms and contacts in seconds by way of AI-driven prospecting instruments, and determine firms actively pursuing related services through real-time intent knowledge.
OperationsOS additionally offers knowledge groups entry to foundational firm and speak to knowledge, in addition to perception knowledge that may be accessed through API, webhooks, and cloud-based knowledge warehouses.
An Thrilling New Model Identification
Every pillar of RevOS has been rebranded with new logos, shade palettes, types, and a unified in-app expertise to create a singular, cohesive go-to-market answer that spans all the suite of ZoomInfo merchandise.
This thrilling rebrand doesn’t simply look higher — it feels higher. Redesigned knowledge dashboards and reporting instruments supply a quicker, extra responsive expertise that permits your gross sales, advertising and marketing, and recruitment groups to visually display ROI and the way their work aligns with broader organizational aims.
What RevOS Means for At this time’s Companies
Many SaaS merchandise in the marketplace at this time are options searching for issues. This top-down strategy to product growth is what creates the “empty field” drawback in buyer relationship administration (CRM) software program — firms license a CRM, at which level gross sales and advertising and marketing groups are then tasked with filling these bins with leads and, finally, income.
We consider there’s a greater means.
ZoomInfo RevOS was constructed from the bottom up round essentially the most complete B2B knowledge on the planet. That knowledge is enabled by our rising suite of orchestration and engagement instruments, which permit our customers to handle their knowledge and incorporate it seamlessly with workflow instruments.
Perception-driven promoting allows gross sales professionals to make use of knowledge and automation to pinpoint their very best buyer and join with them at exactly focused moments, primarily based on up-to-the-minute intent knowledge that indicators they’re prepared to take a position.
If knowledge is the lifeblood of the trendy gross sales group, then go-to-market groups will need to have the expertise to behave upon that knowledge. RevOS’ unified knowledge tech stack offers gross sales, advertising and marketing, operations, and recruiting groups a single supply of fact from which to launch their campaigns and go-to-market motions, simplifying inner workflows, decreasing prices, and maximizing interoperability between groups.
RevOS is the following chapter in ZoomInfo’s journey because the world’s main go-to-market platform.
