With just some weeks to go till the most important promoting occasion of the 12 months, YouTube unveiled the annual Cannes Adverts Leaderboard, highlighting the preferred video advertisements of the 12 months.
In accordance with information from Nielsen, YouTube reached greater than 150 million folks on linked TVs within the U.S. this 12 months, and streamers dominated the promoting checklist, with appearances from corporations together with Netflix, Max and Peacock.
“This 12 months’s Cannes Adverts Leaderboard is filled with a spread of artistic that exemplifies how the YouTube canvas doesn’t field manufacturers in with codecs. There’s unbelievable range by way of cultural and generational illustration, in addition to manufacturing kinds and approaches to storytelling,” Sunny Kwok, artistic director at U.S. Inventive Works, mentioned in an announcement.
“Collectively they make for an incredible celebration, and the viewership numbers are testomony to how nice artistic can join with folks,” Kwok added.
The rating exhibits the highest movies from June 2022 to Could 2023 and consists of elements like natural and paid views, watch time and viewers retention.
Take a look at the total checklist beneath:
1. Netflix | Wednesday Releases Factor in New York
2. Telecom Egypt | WE Summer time Marketing campaign 2022 — Akram Hosny
3. Apple | Introducing iPhone 14 Professional
4. Max | The Final of Us Official Trailer
