Roku and Coca-Cola are moving into the Christmas spirit, teaming up for a vacation marketing campaign throughout the related TV platform.
Fewer manufacturers are extra carefully tied to the winter vacation season than Coca-Cola, and the beverage firm has now signed on as the primary sponsor for Roku’s new All Issues Meals content material vacation spot.
The gathering curates culinary programming on Roku from throughout AVOD platforms, SVOD, linear and Roku Originals, bringing cooking, baking and culinary competitors exhibits all below one banner.
The partnership is designed to assist Coca-Cola join with non-linear audiences, as Roku’s first-party information discovered that 66% of viewers who watch life-style content material are cord-cutters.
As a part of the marketing campaign, Roku is increasing its current partnership with DoorDash, the place viewers can get $4 off a DoorDash buy of sure Coca-Cola merchandise in December.
Like Roku’s shoppable partnership with Walmart, viewers can buy Coke merchandise via Roku with a click on on their distant, shifting past the QR code.
“Coca-Cola is the right companion for the launch of our All Issues Meals vacation spot through the use of the facility of Roku’s attain to wrap the model round contextually related content material,” Katina Papas Wachter, head of built-in model partnerships at Roku, advised Adweek. “Inside this content material discovery expertise, Coca-Cola is leveraging Roku’s partnership with DoorDash to permit streamers to buy Coca-Cola merchandise straight from the TV display.”
The exec added that the partnership permits Coca-Cola to generate consciousness, promote engagement and drive outcomes aligned with the remainder of its vacation advertising and marketing.
Coca-Cola additionally renewed its sponsorship of Roku Originals sequence Martha Holidays for Season 2, which will be discovered within the content material hub. That deal contains class exclusivity, in-content video, a branded marquee advert and a customized holiday-themed vignette.
Now arriving at Roku Metropolis
