Roku first introduced sponsorship alternatives for TV’s largest digital downtown throughout this yr’s NewFronts, with McDonald’s signing on as the primary model to combine with Roku Metropolis.
As a part of its new partnership, Coca-Cola can be getting in on the motion, showing on the screensaver for 5 days this vacation season.
“Roku Metropolis is such a singular, broad-reaching world with the exceptional alternative to attach manufacturers with hard-to-reach viewers,” Peter Hamilton, senior director of advert innovation at Roku, advised Adweek. “Bringing Coca-Cola into Roku Metropolis is bound to encourage the imaginations of Roku households, serving as one other highly effective touchpoint within the streamer’s journey.”
The Roku Metropolis screensaver, which acquired its well-known moniker from followers, reaches 40 million households month-to-month, in accordance with inner Roku information.
