A1 product ChatGPT has the advert enterprise all-a-flutter with fears (hopes in some instances, just like the CFO) that it’s going to make copywriters and artwork administrators (amongst others) redundant because it appears to have the ability to do every thing fairly reliably.
Actor turned adman (to a level anyway) Ryan Reynolds has enlisted its help for shopper Mint Cell.
Observe that, on this case, it nonetheless wants actors: Ryan isn’t daft.
Now if solely it may substitute for fits and “strategists” (Dave Trott’s piece in Marketing campaign at the moment on the latter is price a learn when you’ve got entry.)
Is Chat as scary as some suppose? Clearly it could actually trigger all types of mischief in some instances, mainly so referred to as ‘reality’ on the web if anybody nonetheless believes in it.
In adland there are companies beginning claiming it’s all they’ll use. Something to show a greenback..
