Saatchi & Saatchi and Mr President have secured the highest prizes in Ocean Out of doors’s annual digital inventive competitors which rewards daring, unique concepts that push the boundaries of digital out of house (DOOH) promoting.
Replicating final yr’s profitable partnership, Saatchi & Saatchi and EE have as soon as once more taken first prize within the model class, this time for the creation of the primary ever interactive OOH faculties’ area journey. The thought varieties a part of EE’s wellbeing work on behalf of the numerous UK youngsters who miss out on out of doors actions they’ll’t afford.
First prize within the charity class goes to Mr President and Stonewall Housing for Behind Closed Doorways which pulls consideration to the housing disaster affecting LGBTQ+ people who find themselves typically “kicked out for popping out”
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A panel of 18 unbiased judges drawn from the inventive industries selected this yr’s winners who have been introduced at an trade occasion hosted by Ocean at Frameless in London. The six winners share £500,000 value of airtime for his or her ideas to be proven throughout Ocean’s a number of environments and iconic digital codecs in cities throughout the UK.
Ocean Out of doors UK CEO Phil Corridor mentioned: “The nation’s narrative sits on the coronary heart of this yr’s competitors winners who use the ability and scale of out of house to sort out some extraordinarily vital points. Their concepts harness the function and objective of DOOH as a channel which really helps and connects with the communities it serves.
“There’s not a single marketing campaign right here that gained’t make folks cease, assume, hear or act if they’re ready to take action. An admirable reflection of how far the DOOH medium, and Ocean’s competitors, has come up to now 14 years.”
Second prize within the model class goes to Creature London and Moonpig for Moonpiggadilly, a joyous, interactive marketing campaign utilizing the model’s acquainted mascot to ship personalised messages on the well-known Piccadilly Lights in an effort to raise the nation’s spirits throughout robust instances.
Third prize within the model class is awarded to ACNE London and Diageo for Greetings From Tomorrow, which asks folks to responsibly tempo themselves on an evening out by introducing some 0.0% into it, an decide in alternative which makes them the star of the poster.
Second prize within the charity part goes to Open Creates and Nice Ormond Road Hospital Kids’s Charity for Large Face which performs delightfully with the complete area and scale of Ocean’s giant format screens, starring youngsters to assist fundraise for an urgently wanted new most cancers therapy facility.
And ACNE London picks up its second award for The Hygiene Financial institution which comes third within the charity class for Hiding in Plain Sight, a robust grassroots marketing campaign utilizing Ocean’s Loop community to assist the three.2million folks affected by hygiene poverty.
Helen Haines, head of manufacturers and occasions, Ocean Group, mentioned: “We requested for giant, impactful inventive concepts which construct model worth at scale and ideas that work past the screens alone. Congratulations to this yr’s winners who’ve as soon as once more excelled the transient. We stay up for bringing these concepts to life.”
Final yr, Saatchi & Saatchi and EE additionally took first model prize collectively for Dwelling Protected, a marketing campaign which addressed the protection of lone girls at night time, utilizing dwell journey information, AR and lighting know-how to assist them plan and monitor their journeys house or get to protected spots.
Earlier winners of Ocean’s digital inventive competitors have gone on to win six prestigious Cannes Lions.
