Previous to Deutsch, Ansari led the ABI portfolio for FCB New York, the place she created Michelob Extremely Courtside with the NBA and Microsoft, helped launch Michelob Extremely Natural Seltzer on the Tremendous Bowl and, most just lately, Michelob Extremely’s acclaimed “McEnroe vs. McEnroe,” which picked up a Sports activities Emmy earlier this yr.
Ansari has additionally held inventive positions at Johannes Leonardo, Gray Group, Leo Burnett, TBWAChiatDay and JWT in New York, Saatchi & Saatchi in Paris, and Younger & Rubicam and Cummins&Companions in Australia. She has labored with manufacturers together with Wheat Thins, Virgin Airways, Pringles, Bose, Hole and Mike’s Laborious Lemonade. “U by Kotex” is one among Samira’s most memorable campaigns, having helped change the way in which sanitary merchandise are marketed to girls.
In 2022, Ansari was named one among Adweek’s Artistic 100, and her work has been repeatedly acknowledged by award exhibits together with Cannes Lions, D&AD, Effies, ADC and The One Present. She has additionally served on many {industry} juries through the years, together with this yr at Cannes for Print and Publishing and Cannes Younger Lions.
Ansari sees super alternative at Ogilvy, which is why she moved from Deutsch regardless of loving her time on the company. She added that being there made her love being a CCO, and it offered her with a powerful basis for next-level inventive management.
“I walked away with a Sports activities Emmy this yr. That basically modified how I take into consideration our {industry}, after which to see Ogilvy’s Dove work simply earn an Emmy nomination as nicely—there’s a lot alternative to have an effect on tradition and put manufacturers in the midst of all of the motion. The traces are so blurry, and that excites me. I can solely think about what we will proceed to do at Ogilvy. Selfishly, I need an Oscar subsequent, so let’s begin there,” stated Ansari.
Whereas she was at Deutsch for lower than two years, she made an affect on the company, in line with its CEO.
“Sami’s departure marks a bittersweet second for our crew. We weren’t in search of a longtime CCO however for somebody who was able to take that subsequent step of their profession. We acknowledged Sami’s courageous inventive pedigree and management potential, and supplied her a seat on the desk. Over the previous yr I’ve labored alongside her as she labored arduous and led with conviction. I’ve watched her confidence soar; it has been actually outstanding. Being the springboard for such huge expertise, I can’t assist however really feel a way of delight and we want her success on this subsequent chapter of her profession,” stated Val DiFebo, CEO of Deutsch NY, in an announcement.
