Customers at Samsung shops all through France can now attempt on the Galaxy Watch6 and Watch6 Basic smartwatches in augmented actuality with a digital try-on (VTO) expertise created by AR expertise firm Wanna and company Cheil France.
The VTO expertise is accessible by scanning a QR code in 200 Samsung shops throughout France and on the Samsung France web site. It permits individuals to see smartwatches in numerous colours and sizes with a wide range of wristbands on their very own wrists. Photos will also be captured.
“The VTO is essential for us as a result of it addresses a number of key elements of the trendy purchasing expertise. It permits prospects to visualise how merchandise will look although the product isn’t current in a retailer,” stated Chloé Bedar, retail advertising supervisor at Samsung France.
“This comfort saves time and eliminates the uncertainty of buying gadgets on-line. By providing a sensible preview, the VTO enhances buyer confidence of their selections, resulting in greater satisfaction and lowered return charges. It additionally showcases the model’s progressive and customer-centric method, fostering a constructive model picture and growing buyer loyalty.”
This augmented actuality expertise makes use of Wanna’s wrist measurement expertise to precisely signify the watches.
“Shoppers worth on-line and in-store experiences for inspiration and discovery,” stated Sergey Arkhangelskiy, CEO of Wanna. “Our partnership with Samsung France offers this at scale and permits us to proceed serving to prospects make extra knowledgeable purchasing selections.”
