Whereas followers of the dearly departed sequence Breaking Dangerous might consider a sure pair of tighty whities as a coveted piece of memorabilia, Saxx noticed the notorious males’s drawers purely as a advertising alternative.
Saxx—a premium model that leans closely into product building and male anatomy jokes in its client messaging—purchased Walter White’s underpants at a prop public sale just lately for a whopping $32,500.
What got here subsequent includes an apparel-related kidnapping, a distant desert location and a Pontiac Aztek full of explosives. The hostage didn’t survive.
“Within the curiosity of males’s balls all over the place, we took it upon ourselves to rid the world of those primitive briefs,” Taylor McKinnon, Saxx model supervisor, mentioned in an announcement. “So after a lot deliberation, we determined to do it in essentially the most Breaking Dangerous-way doable—by blowing them to smithereens.”
A brief movie, dubbed Breaking Dangerous Underwear Habits, captures the Easter egg-filled stunt. High quality Meats, the unbiased company behind the work, threw a couple of bones to hardcore Breaking Dangerous followers who is likely to be lower than happy in regards to the destroyed prop. There’s the Aztek, much like the one pushed by the drama’s anti-hero, together with a cameo of a wheelchair-bound man and his lethal bell.
The model claimed that it could “cease at nothing” to maintain the briefs out of circulation, therefore the large bucks and the large growth. However there had been some debate in regards to the technique of destruction, in line with Gordy Sang, the company’s co-founder and co-CCO.
The companions thought-about “dropping them in a barrel of acid,” Sang instructed Adweek, however finally didn’t need to eliminate all of the proof. It practically occurred anyway, Sang mentioned, when the automotive “burned all the way down to the studs.”
“As a model dedicated to correctly caring for males’s balls all over the place, we simply couldn’t sit by idly figuring out such a vile, antiquated undergarment may probably contact one other man’s nether areas,” mentioned Shawna Olsten, vp of brand name advertising.
Model spankin’ new
Whether or not anybody had deliberate to put on the briefs, even when that they had outbid Saxx, is an open query. However the present’s Emmy-winning star, Bryan Cranston, just lately mentioned on a late-night discuss present that he by no means wore them. They have been merely an unused prop, though they appeared tattered and stretched.
