What are the 2 issues in widespread between Gojek, Tokopedia (now GoTo group), Seize & Halodoc? All of them began in Southeast Asia and have nice buyer retention methods. Southeast Asia has seen a increase in its digital economic system prior to now few years. Extra startups have emerged quickly throughout E-commerce, Fintech, Healthtech, and Edtech verticals, taking up probably the most urgent challenges.
Jungle Ventures says that the overall mixed worth of Southeast Asia’s tech startup ecosystem was over a large $350 billion in 2020 and can develop 3X by 2025. Governments are additionally doing their half by selling initiatives reminiscent of Indonesia’s 1000 Startups, Thailand 4.0, and Singapore’s Startup SG Founders, amongst others, that may proceed to assist aspiring founders get their startups off the bottom. However getting off the bottom is one factor, and staying afloat is one other.
Studies counsel 90% of startups fail inside 5 years since inception, predominantly operating out of capital earlier than reaching Product market match. Pouring in big {dollars} by way of aggressive bids on Fb and Google to amass new customers however retaining them early on is one thing startups fail to pay heed to.
Whereas VCs are actively investing in early-stage startups, there was once some huge cash chasing lots of founders, however now there’s some huge cash chasing only some founders. The main focus has evidently shifted from a fast-growing enterprise to constructing a sustainable and enduring one that may outlast funding winters.
So the true query is, ought to an early-stage startup burn each final greenback to amass prospects for the aim of displaying QoQ progress or ought to they put money into constructing a enterprise that provides actual worth and change into sustainable? When early-stage startups arrange the correct information stacks and foundations for retention-led progress, it paves the trail to changing into sustainable within the in any other case crowded market.
Over the past 18 months, WebEngage Startup Program has been serving to these younger startups study the foundations for retention-led progress.
After efficiently concluding two cohorts, this system has seen greater than 1000 purposes from startups throughout the globe, together with manufacturers reminiscent of FamPay, Mudrex, Dezerv, AdaKerja, ApnaKlub, Innovist, Phool, Airblack, amongst others, greater than 150 startups have benefited, and 30% of the startups have raised follow-on funding.
Seeing these early-age startups thrive with sustainable and retention-led progress is emblematic of us transferring in the correct route.
Seeing these startups thrive with sustainable and retention-led progress is emblematic of us transferring in the correct route’. Learn extra – by way of @webengage Click on To Tweet
Shifting with the identical imaginative and prescient, we’re excited to announce the Southeast Asia Cohort of the WebEngage Startup Program, with the purpose to propel startups from SEA in direction of the correct progress path.
Inviting Prime 50 Startups Fixing For Southeast Asia (SEA)
A six-month cohort-based setup, WebEngage Startup Program will provide unique perks and advantages to the highest 50 early-stage B2C startups from SEA this yr onwards. We’re on the lookout for startups primarily based in Indonesia, Singapore, Thailand, Malaysia, Vietnam, Philippines which have raised Seed to Collection A funding.
Videt Jaiswal
Co-Founder, Airblack
The WebEngage group may be very consultative and helps us concentrate on the correct issues that matter throughout levels. Immediately, in our advertising and marketing funnels and journeys, we cannot think about our life with out WebEngage
This system will assist and nurture the following wave of startups and founders by offering the next providers and advantages.
- Free entry to WebEngage’s Retention working system for six months.
- Stand up to $25,000 in platform credit
- Devoted buyer onboarding and success managers
- Steerage to arrange the correct information and foundations for retention-led progress and rather more.
The WebEngage Startup Program will allow startups to ship an distinctive buyer expertise and construct buyer loyalty, enhance the Buyer Lifetime Worth (CLTV), and lay the inspiration for retention-led progress from Day one- all of which can pave the way in which for constructing a sustainable enterprise.
If you wish to speed up your startup’s progress and switch it right into a sustainable enterprise whereas constructing for the lengthy haul, apply for the cohort of 2022-2023 now!
We’re excited to be an enabler in accelerating your startup’s progress!
Shruti
Founder and CEO, ApnaKlub
WebEngage Startup Program has helped us deep dive into retention early in our journey. Now we have been in a position to construct significant and personalised communications with our prospects on the proper levels within the conversion funnel.
Inviting Purposes from Prime Startups throughout Indonesia & Southeast Asia
