Most cancers Analysis UK needs us to listen to some excellent news about its work, so Anomaly’s new marketing campaign focuses on the optimistic influence the charity is having on folks’s lives.
The marketing campaign is a part of a “model refresh” that strikes the strapline from “Collectively we are going to beat most cancers” to “Collectively we’re beating most cancers,” placing the emphasis on progress reasonably than treatment.
Philip Almond, govt director of selling, fundraising and engagement at Most cancers Analysis UK (beforehand CMO on the BBC) stated: “Most cancers survival within the UK has doubled within the final 50 years and we’ve been on the coronary heart of that progress. Refreshing our model offers us the chance to get higher reduce by in a aggressive fundraising surroundings and show the human influence of our very important work. Supporting Most cancers Analysis UK is being a part of the answer.”
Joe Corcoran, ECD of Anomaly London stated: “We’re placing analysis again on the coronary heart of Most cancers Analysis UK’s messaging. Each discovery is a treatment for a sister, a kinder remedy for a father, extra time for a household. The trajectory of progress Most cancers Analysis UK is making is optimistic, and we need to replicate that.”
The general public is being invited to assist the marketing campaign by posting photos of particular moments on the charity’s web site and share them on social media with the hashtag #MoreMoments.
Design Bridge has additionally refreshed Most cancers Analysis UK’s visible id and tone of voice to make it extra “participating, distinctive, courageous and unifying for all its viewers.”
