T-Cellular is internet hosting a musical Scrubs reunion once more for this 12 months’s Tremendous Bowl—this time with a particular visitor look from John Travolta.
The service will run a minutelong advert within the fourth quarter of the Massive Sport with Zach Braff, Donald Faison and the Grease star harmonizing on the deserves of T-Cellular’s 5G dwelling web product. The model beforehand ran an analogous spot with the celebrities of the NBC sitcom Scrubs final 12 months as a last-minute addition to its two main Tremendous Bowl adverts starring Miley Cyrus and Dolly Parton.
The industrial, produced by Panay Movies, might be T-Cellular’s tenth consecutive outing within the Massive Sport. Barring any Eleventh-hour provides, it additionally marks a considerably smaller exhibiting than a number of the service’s earlier Tremendous Bowl appearances, which have usually consisted of a number of advert buys scattered all through the published and rafts of A-list names.
Within the spot, the actors play neighbors who come collectively to sing a riff on “Summer time Nights” from the musical Grease, extolling the advantages of T-Cellular’s dwelling web. The advert is the second big-name musical that the service has parodied after shelling out for the rights to a quantity from West Aspect Story final 12 months.
With extra individuals persevering with to work at home, all three main carriers (Verizon, T-Cellular and AT&T) have seen dwelling web as a promising avenue for implementing the following era of wi-fi service, or 5G. Final 12 months, every ran some type of advert selling their respective dwelling connectivity merchandise.
Whereas Verizon will run an advert instantly after the Tremendous Bowl broadcast touting its 5G in NFL stadiums, T-Cellular is the one main service slated to run a commerical throughout this 12 months’s Massive Sport.
For the most recent Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full adverts and extra—take a look at Adweek’s Tremendous Bowl 2023 Advert Tracker and the remainder of our tales right here. And be a part of us on the night of Feb. 12 for the very best in-game protection of the commercials.
