For a lot of the final 20 years, advertising the Seattle Mariners has been much less about selling large occasions on the crew’s T-Cell Park and extra about reminding followers that it exists and baseball is performed there.
Previous to 2022, the previous Safeco Discipline final hosted All-Star and playoff video games in 2001. It was so way back that the Mariners’ 2002 All-Star outfielder and reigning American League Rookie of the 12 months Julio Rodriguez was an toddler on the time.
Due to his efforts and people of a younger core of teammates, nevertheless, the Mariners certified for a Wild Card berth and repaid the Toronto Blue Jays’ Canadian followers for their repeated occupations of Seattle through the years by sweeping their crew at residence (earlier than being swept themselves by the Houston Astros within the Division Collection).
This yr, Mariners entrepreneurs discover themselves with not solely recognized commodities in gamers like Rodriguez, George Kirby, J.P. Crawford, Luis Castillo and Robbie Ray, however with two premier occasions awarded to the franchise earlier than it’s even performed an inning in 2023. As T-Cell Park prepares to host each the 2023 MLB All-Star Recreation and its practically full week of festivities, it’s additionally gearing up for the Nationwide Hockey League’s subsequent Winter Traditional with a possible postseason return by the Seattle Kraken.
Drawing followers and sponsors to a 162-game common season is sufficient of a problem for any MLB advertising division. To successfully promote that slate and a number of main occasions as nicely, the Mariners, their sponsors and their companions at MLB, in addition to the NHL and the Kraken, have made welcoming followers to T-Cell Park in 2023 a crew effort.
“That’s one of many nice issues about baseball,” mentioned Gregg Greene, the Mariners’ vp of selling. “We have now 81 residence video games, we have now 47,000 seats, we have now 3 million+ alternatives for followers to come back contained in the ballpark.”
Welcome to Seattle
The Mariners draw from a five-state residence area—Washington, Alaska, Oregon, Idaho and Montana—whose greater than 961,000 sq. miles are bigger than all however 9 nations on the planet.
They play in a metropolis whose inhabitants has added practically 200,000 individuals because the Mariners final hosted an All-Star Recreation, and a metropolitan space that’s absorbed practically 1 million throughout that very same span. Together with the Mariners’ return to the postseason, that has Main League Baseball excited to host certainly one of its jewel occasions beside Elliott Bay once more.
