Do you know that at Universum, whereas we’re well-known for our annual expertise survey, we have now additionally reached greater than 25 million distinctive expertise in 126 nations within the final 12 months via extremely focused social media campaigns for our shoppers headquartered within the EMEA area?
We do Recruitment Advertising and marketing primarily based on information
That’s proper.
The above are Meta-owned platform (Fb and Instagram) numbers solely. In fact, we additionally run campaigns on LinkedIn, Snapchat, Reddit, Google Adverts, and TikTok, to call however a couple of. The important thing? Combining distinctive expertise attributes, thrilling content material, and particular concentrating on measures.
We’re sharing these numbers with you, as a result of our devoted group right here at Universum, has been working tirelessly at constructing, optimising, and reporting on consumer campaigns whereas enhancing even additional in 2022 by reaching 10% extra expertise than in the identical interval final yr.
All whereas Meta has greater than 3 million lively advertisers (Earthweb Statistics, 2022), all preventing in your goal teams’ consideration!
We name this devoted group that’s answerable for the good recruitment advertising and marketing campaigns, the Activation group.
They’re those crafting stunning employer manufacturers and bringing them to life, and advising 𝘍𝘰𝘳𝘵𝘶𝘯𝘦 500 corporations about their subsequent moved on social media.
Whereas we can’t wait to see what 2022 and the subsequent years have in retailer for us, we determined to current you a few of the group members.
Kerstin Tscherring, the International Supply Product Supervisor interviewed her closest working colleague.
Allow us to introduce you to certainly one of our Activation EMEA Superstars, Valeriia Madudina ⭐
Valeriia joined Universum as a Digital Advertising and marketing Specialist a couple of yr in the past and has since run a large number of profitable campaigns for our international shoppers, reaching thousands and thousands of expertise worldwide. She ensures she stays on monitor with the most recent social media developments, that are evolving at lightning velocity. Kerstin sat down along with her to speak concerning the secret to her success.
Frequent recruitment advertising and marketing problem
The entire corporations – huge or small – we work with are distinctive. Have they got a standard problem relating to recruitment advertising and marketing?
Even though we work with shoppers in fully totally different niches, and it could appear that they’ve little or no in widespread, they’re all united by one aim: to draw the correct expertise utilizing the correct social media channels.
What makes an Employer Model stand out?
Tens of millions of individuals use social media day by day for fully totally different functions: leisure, buying, chatting with buddies, on the lookout for a job, and so forth. It is very important perceive that the competitors for consideration is big, so use the correct mix of advert channels, advert codecs, in addition to a direct message that shall be clear to your viewers from the start.
What has been your largest studying to date?
Working in digital advertising and marketing won’t ever bore you! To ship the very best outcomes, we have to recurrently monitor developments, work together with promoting platforms, check totally different creatives and techniques, analyse outcomes, research the psychological portrait of the target market, and way more – all these items give me a number of power!
Work apart – please inform us one thing that makes uniquely you.
I like private improvement and I all the time search new methods to enhance non-work-related expertise in my spare time. At the moment, I’m learning Swedish.
We might fortunately allow you to uncover our Social Media Campaigning capabilities and would like to study extra about what you might be planning by way of Employer Branding Activation, this yr and past. We’re trying ahead to additional enhance our recruitment advertising and marketing ways in your firm’s want. Please get in contact!
Do it is advisable enhance your Employer Branding content material?
Utilizing a data-driven method coupled with our distinctive expertise concentrating on methodology, Universum assist employers develop and talk related and interesting employer model content material.
