Adweek’s Shannon Miller, managing editor of creativity, creator economic system and DEI, is departing the corporate and transferring to unbiased Toronto-based inventive company Braveness to take the function of government director of improvement, a brand new place on the company.
In her new function, Miller can be answerable for serving to Braveness talk its imaginative and prescient each internally and externally, from press to new enterprise, because the company continues its development in North America.
“My predominant purpose and mission is to assist the company inform its story each inside and out of doors of the work it produces,” Miller advised Adweek. “My largest job can be to boost all of that by way of comms and branding and assist the world see them because the pure storytellers that they’re.”
Braveness was based in 2022 by former companions at celebrated Canadian company Rethink, Dhaval Bhatt and Joel Holtby. The company is backed by No Fastened Tackle, together with co-founders Dave Lafond and Serge Rancourt, and it’s the newest addition to the North American unbiased advertising collective that additionally consists of New York inventive company Mischief @ No Fastened Tackle. The company already counts CIBC, KFC Canada and Nescafe Canada as shoppers.
“From our very first name, we knew that Shannon could be an excellent match at Braveness,” Bhatt stated in an announcement. “Not solely does she have an unimaginable resume and a finger positioned firmly on the heartbeat of the trade, her positivity and get-it-done angle is completely infectious.”
That is Miller’s first time working at an company, however at Braveness she noticed a chance to be taught from among the greatest inventive minds within the trade who’ve a ardour for the work.
“For some time, it was modern to be self-deprecating about working in promoting. We’re slowly getting over that as an trade, however attending to know Dhaval Bhatt, (president and companion) Niki Sahni, Joel Holtby and (CSO and companion) Tom Kenny has actually pushed dwelling what it means to completely love what you do and what this trade has to supply,” stated Miller.
Miller got here to Adweek as inventive and inclusion editor in 2021 from the A.V. Membership, the place she was information editor. She rapidly established herself as a beneficial asset to the Adweek workforce as a journalist, editor and host of the favored Yeah, That’s In all probability An Advert podcast and the founding father of the Off Madison podcast and platform, telling the tales of the trade disruptors who redefined promoting and put DEI on the map. She additionally had an ease as a moderator and host, interviewing celebrities and executives alike whereas giving the viewers loads of perception.
