The partnership brings collectively ShowHeroes’ highly effective semantic concentrating on applied sciences with Skyrise’s superior, privacy-compliant viewers concentrating on capabilities
ShowHeroes Group, a world chief in digital video content material, tech, and promoting options, has introduced a novel UK partnership with main cell knowledge intelligence firm, Skyrise.
Skyrise helps advertisers, companies and media homeowners to make extra knowledgeable media selections by offering them with up-to-the-minute, privacy-friendly behavioural and geolocation knowledge, drawn from over 20 million UK cell customers. Skyrise extracts insights from its datasets after which permits shoppers to activate these at a postcode stage, shopping for promoting that’s related and environment friendly, with out the necessity for cookies.
The corporate works solely with one of many UK’s main cell operators, giving it an unrivalled view of client and market behaviour. Skyrise’s shoppers embody McDonald’s, Avanti West Coast, Cinch, the7stars, MediaCom and Common McCann.
Skyrise’s distinctive, multi-channel knowledge will now be activated throughout ShowHeroes’ on-line video and CTV campaigns. ShowHeroes’ semantic-based contextual concentrating on will probably be additional enhanced with exact and environment friendly viewers concentrating on, powered by huge swimming pools of anonymised and aggregated looking and site knowledge.
The partnership will permit ShowHeroes to construct and activate detailed person profiles based mostly on demographics, pursuits and time spent participating with particular manufacturers and their rivals. It brings a deeper understanding of the buyer and their broader behaviour, offering actionable purposes to tell the marketing campaign and the artistic technique.
“Our distinctive partnership with Skyrise is a gamechanger for the UK market,” says Steven Filler, UK Nation Supervisor at ShowHeroes Group. “Skyrise delivers highly effective insights on cell audiences – the manufacturers they love, the media they devour, the place they dwell and the place they go. It’s this mix, together with the actual fact it’s all fully anonymised and privacy-compliant, that actually caught our consideration. Mixed with ShowHeroes’ cookieless semantic concentrating on capabilities and our unrivalled on-line video and CTV attain, and you’ve got a cutting-edge answer that gives advantages to advertisers, publishers and customers.”
Commenting on the partnership, Ben Wilkins, Director at Skyrise, mentioned: “With the demise of third-party cookies, advertisers at the moment face an actual problem to proceed reaching related audiences on-line. That is solely made extra advanced as channels resembling CTV and DOOH enter the addressable panorama. Skyrise permits advertisers to make good, data-driven media-buying choices that energy environment friendly and profitable omni-channel campaigns, with out counting on cookies or private identifiers. Our partnership with ShowHeroes makes this a actuality on the earth of CTV and on-line video, combining future-proof knowledge methods with impactful media, content material and creativity to take promoting to a complete new stage.”
About ShowHeroes Group
ShowHeroes is a world chief in digital video content material, tech, and promoting options. The corporate was based by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs greater than 400 individuals worldwide in 28 strategic hubs all through Europe, the Nordics, LATAM, and the US.
Since its inception, ShowHeroes Group has grown each organically and thru mergers and acquisitions. Based on Deloitte, it is likely one of the 50 fastest-growing know-how firms in Germany and was awarded the “Know-how Quick 50” prize in 2021. Extra data on showheroes-group.com
About Skyrise
Smarter knowledge produces smarter promoting. Skyrise is a knowledge intelligence firm that helps advertisers, companies and media homeowners to make knowledgeable media selections utilizing always-on, at all times up-to-date, cell community knowledge, with out utilizing cookies or private identifiers. Working in unique partnership with one of many UK’s main community operators, Skyrise has an unrivalled view of client and market behaviours, based mostly on as much as the minute and historic indicators throughout a 20 million sturdy dataset. Extra data on skyriseintelligence.com.
