Meals supply platform JustEatTakeaway.com is following up its blockbuster campaigns that includes Snoop Dogg and Katy Perry with a brand new musical starring Christina Aguilera and rapper Latto.
The minute-long movie exhibits Aquilera and Latto in a mansion wearing ball robes. Whereas Aquilera sings opera, Latto raps about Simply Eat’s choices, from groceries to gyoza.
Backup dancers dressed within the model’s signature orange function bike couriers, presenting the duo with meals and drinks that go well with their whims.
“As our enterprise evolves to supply extra alternative and comfort out of your favourite native takeaway to dine-in dishes and on a regular basis necessities, it’s solely proper that we evolve our profitable artistic method,” Simply Eat’s vp of world model, Susan O’Brien, mentioned in an announcement. “The electrifying mixture of Christina Aguilera and Latto isn’t solely surprising, however it reinforces the message that you just’ll be amazed on the choice and high quality accessible on Simply Eat.”
The work from company McCann London was directed by Dave Meyers, who has labored on music movies for Kendrick Lamar and Taylor Swift.
“We wished to carry the factor of shock to this artistic, and because of our ever-courageous purchasers and the wonderful efforts of all concerned, this marketing campaign hits surprising notes at each flip,” McCann London artistic administrators Rob Webster and Alexei Berwitz mentioned in an announcement. “There’s no manner hip-hop and opera ought to work, however a lot to our delight and reduction, it actually, actually does.”
The marketing campaign will run throughout TV, out-of-home, cinema, social and radio, kicking off Friday within the U.Ok. and Eire. It’ll roll out to markets throughout Europe, Canada and Australia within the following months.
“I had a lot enjoyable combining totally different music kinds alongside my woman Latto for Simply Eat Takeaway,” Aguilera mentioned in an announcement. “With continuous laughter and love, we had the perfect time bringing this challenge to life.”
CREDITS:
Shopper: JustEatTakeaway.com
International vp model: Susan O’Brien
International head of name & marketing campaign: Stuart Eaton
International principal of name & campaigns: Nikita Lensink
International senior marketing campaign supervisor: Georgie Maude
International principal model digital & social media: Richard Burgess
International head of name PR: Ania Bielecka
International principal model PR: Sam Bristowe
International head of artistic: Emily Ford
International lead artwork director: Fran Boyd
International senior artwork director Emma Williams
