Everyone knows (or possibly, now, knew) what SlimFast is but it surely’s morphing into one thing that goes “past weight reduction to low calorie nutritious gasoline.” The work of technique consultancy Craig+Bridget, two former AMV BBDO planners.
Mom is on the case and, as fairly ceaselessly as of late, succumbs to the fun of rapping with Huge Narstie, who clearly has a number of weight points no matter any such repositioning, and Kelly Brook. Who doesn’t appear to have.
SlimFast advertising director Clafoutie Sintive says: “Our large, daring marketing campaign with its uplifting tone is an unapologetic affirmation of celebrating your greatest self.
“We now have our two ambassadors with their totally different wants to assist join with customers who’re at varied levels of their very own weight administration journey.
“Huge Narstie along with his larger-than-life character and confidence who’s trying to reduce weight over the long run, and Kelly Brook who is constant to efficiently keep her weight and dwelling her greatest life.”
Daring actually – however don’t they should name it one thing else if it’s to draw a brand new viewers?
MAA inventive scale: 6.5.
