With 70% of companies anticipating revenue will increase this 12 months, the time to scale your advertising is now. This February, Dotdigital makes it simpler than ever with new options designed for smarter advertising.
We’re introducing new options designed to simplify your workflows, increase your attain, and maximize your advertising campaigns, so you’ll be able to give attention to what issues most: rising what you are promoting.
Scale smarter and sharper
Creating efficient advertising applications entails numerous work. You would possibly end up rebuilding applications repeatedly, which may waste priceless time. With Dotdigital, you’ll be able to obtain faster outcomes. Think about not beginning campaigns from scratch everytime you need to promote new merchandise, attain new audiences, or develop new manufacturers.
What’s new
Copy applications, journeys, and content material throughout accounts
We’re excited to introduce the power to repeat applications, segments, pages, and extra in bulk throughout associated accounts. For instance, you probably have a mother or father account in your essential model and baby accounts for particular person shops or areas, now you can copy a profitable e-mail marketing campaign template from the mother or father account to all baby accounts in only a few clicks.
You probably have an particularly efficient section, now you can share it with any of your accounts. This function will prevent hours of repetitive work, permitting you to focus on optimizing your development technique. You now can:
- Copy simply: Switch program templates, campaigns, segments, and customized constructing blocks throughout all of your accounts with ease.
- Be versatile: Transfer content material between accounts in any path you select.
- Choose in bulk: Select a number of items of content material to repeat throughout varied accounts and sync them routinely with only a few clicks.
Contemporary Relevance and Shopify Markets
Increasing into new markets simply acquired simpler. The brand new Contemporary Relevance and Shopify Markets integration empowers you to personalize the shopper journey throughout borders, driving worldwide development and boosting international gross sales.
By connecting Contemporary Relevance’s personalization engine with Shopify Markets, you’ll be able to handle all of your worldwide gross sales from a single Shopify retailer, creating seamless, localized experiences for each buyer. With this integration, you’ll be able to:
- Simplify international gross sales: Handle all of your worldwide gross sales from one Shopify retailer.
- Sync pricing precisely: Preserve pricing in Contemporary Relevance routinely up to date to make sure a constant and correct buyer expertise throughout all markets.
- Create localized experiences: Import market-specific pricing and translations into Contemporary Relevance with only a few clicks.
Smarter knowledge, higher outcomes
87% of entrepreneurs know knowledge is necessary, however turning it into efficient motion generally is a problem. Dotdigital empowers you to show your knowledge into motion. We floor the insights you want to keep forward of the competitors and drive higher outcomes.
What’s new
Information Firehose (preview)
Information ought to drive your development technique, not gradual it down. Empower your knowledge and advertising groups to function rapidly and effectively with our new Information Firehose. This highly effective instrument permits the automated export of your Dotdigital engagement knowledge immediately into your knowledge warehouse, making certain your groups have on the spot entry to the data they want.
You may sync uncooked engagement knowledge—reminiscent of opens, clicks, and sends out of your e-mail and SMS campaigns—into your Amazon S3, FTP server, or different knowledge warehouses.
Why is this beneficial? Having all of your knowledge in a single place offers you a a lot clearer image of your buyer’s journey so you’ll be able to optimize in real-time. With this entire view, you’ll be able to:
- Spot traits: Simply see patterns in your buyer’s conduct.
- Perceive buy intent: Get a greater thought of what your clients will probably purchase.
- Enhance suggestions: Give your gross sales and advertising groups the insights they should increase income.
- Hook up with your tech stack: Seamlessly combine together with your knowledge warehouses and buyer knowledge platforms (CDPs).
Wish to give Information Firehose a strive? Register your curiosity to strive Information Firehose at this time.
Trustpilot Service Evaluations
We’ve improved our Trustpilot integration, making it simpler than ever to gather and use buyer suggestions. Now you can work with each Service Evaluations (in your total enterprise) and Product Evaluations immediately inside Dotdigital. This implies automating all the suggestions course of and placing these opinions to work.
Right here’s what you are able to do:
- Automated assessment requests: Ship automated invites for service or product opinions straight from Dotdigital.
- Sync product opinions: Deliver verified product opinions into Dotdigital and use them as contact knowledge for smarter segmentation and automation.
- Present opinions in emails: Simply drag and drop current opinions into your e-mail campaigns.
What does this imply for you?
- Import all opinions: Import service opinions, product opinions, or each into Dotdigital for highly effective segmentation.
- Goal reviewers: Mechanically enroll verified reviewers into particular applications primarily based on their suggestions.
- Enhance credibility: Use optimistic opinions as social proof in your campaigns to construct belief with potential clients.
Broaden your attain
Together with your viewers spending a median of 5 hours a day on their telephones, it’s important to undertake a mobile-first technique. By diversifying your channel strategy, you’ll be able to successfully have interaction a broader viewers and drive development. Dotdigital’s newest options empower you to attach with clients throughout varied platforms, maximizing your outreach.
What’s new
SMS click-to-unsubscribe
We’re ensuring you aren’t losing your advertising price range by streamlining the unsubscribe course of in your contacts. Now accessible in supported areas, every marketing campaign consists of now features a easy, customized hyperlink that enables your contacts to routinely unsubscribe with only one click on. The advantages embrace:
- Price financial savings: Cut back prices, notably if you’re sending to a number of areas.
- Improved buyer expertise: Provide a hassle-free unsubscribe choice for contacts.
For these sending SMS worldwide, this considerably reduces the price of getting began, particularly if what you are promoting operates throughout a number of international locations.
TikTok Audiences
TikTok Audiences assist you perceive your followers higher, so you’ll be able to enhance your social technique. Listed below are a number of the new options:
- Get new analytics to trace your efficiency.
- Obtain a every day abstract of any new or eliminated contacts, together with data about any sync points you may need.
Enhanced product suggestions
Our AI-powered advice system now takes under consideration product variants, that are completely different variations of a base product (e.g., dimension, shade, type).
- Related merchandise: The AI system assesses all merchandise and their variants to recommend probably the most comparable objects to customers. You’ve management over merchandising guidelines and might create tag blends to focus on variations in shade, dimension, or materials.
- Bought with merchandise: Suggestions precisely show the related product variants that clients have bought collectively.
Contemporary Relevance App blocks
Sending hyper-personalized emails has by no means been simpler. Now you can edit Contemporary Relevance SmartBlocks proper throughout the Dotdigital platform. Improve your e-mail campaigns with out the necessity for group coaching or switching between platforms. Now you can:
- Easy enhancing: Craft eye-catching customized banners, attractive coupons, dynamic countdown timers, superior product suggestions, and interesting climate widgets with only a few clicks.
- Person-friendly interface: Our e-mail builder makes it a breeze to include Contemporary Relevance content material—no technical abilities required.
- All-in-one expertise: Get pleasure from a seamless, unified journey throughout all of Dotdigital’s merchandise.
WhatsApp (preview)
Wish to see the ability of WhatsApp advertising firsthand? We’re bringing the world’s hottest messaging channel to Dotdigital, opening up a world of potentialities in your buyer engagement.
Think about reaching clients in 180 international locations, partaking them in wealthy conversations, all with out being restricted by character counts. That is the potential of WhatsApp.
Considering WhatsApp advertising? Go to our WhatsApp web page for launch updates.
Different integrations and updates
We’ve been busy including much more worth with some thrilling new integrations and updates:
What’s new
Migrating from Klaviyo to Dotdigital?
Feeling the pinch of Klaviyo’s current value adjustments? Now’s the proper time to discover a extra highly effective various. Switching to Dotdigital is simpler than ever with our new Klaviyo migration instrument. We’ll assist you make a clean, seamless transition, so you will get again to what issues most: rising what you are promoting.
Our Klaviyo migration instrument enables you to:
- Choose and sync lists: Select the particular lists you need to deliver over from Klaviyo and sync them immediately into Dotdigital.
- Map knowledge fields: Choose the information fields you want and simply map them to the corresponding fields in Dotdigital, or create new ones as wanted.
- Sync unsubscribes and suppressions: Guarantee a clear and compliant transition by routinely syncing your unsubscribes and suppressions.
No guide knowledge switch is required. Plus, reap the benefits of our unique provide for Klaviyo migrators. We’re proud to be the platform that fuels your development.
Raiser’s Edge NXT
We’re thrilled to announce a direct integration with Raiser’s Edge NXT, accessible on the Blackbaud Market. This unique integration (certainly one of solely two accessible) offers Dotdigital customers a major benefit.
With automated syncing, contacts, and buyer particulars are seamlessly pulled from Raiser’s Edge into Dotdigital, making it simpler than ever to handle your communications.
