Combining the worlds of digital wallets and augmented actuality, Web3 engagement and loyalty platform SmartMedia Applied sciences partnered with Niantic’s eighth Wall augmented actuality platform to convey AR experiences to homeowners of Web3 wallets.
SmartMedia Applied sciences debuted its new providing at Cannes Lions. Attendees may onboard into the expertise utilizing a smartphone and e mail handle, after which gather digital objects they might redeem for bodily and digital rewards, together with a Cannes AR NFT. This tech permits individuals to view the NFTs they’ve collected in AR.
“We imagine in creating and connecting group to immersive experiences that deepen engagement and drive loyalty. With the announcement of Apple getting into into the AR house, there isn’t a higher time to convey possession of tokenized experiences to AR. Our collaboration with Niantic is a step in the direction of realizing this imaginative and prescient,” stated Tyler Moebius, CEO of SmartMedia Applied sciences.
“By combining our experience in Web3-enabled cellular wallets with Niantic’s AR expertise,” he added, “we purpose to create progressive experiences that improve consumer engagement and drive model loyalty.”
The Cannes promotion featured content material from LØCI footwear and drinks firm Beesou. Attendees may gather LØCI treasure containers in AR, with 10 of those containers giving individuals the possibility to obtain a bodily pair of restricted version footwear. Individuals may additionally gather AR NFTs they might redeem for Beesou cocktails.
“We’re excited to be concerned within the Cannes Pockets, because it is a chance to be on the frontier of innovation, providing the chance to discover new applied sciences and buyer experiences. Cannes Wallets provides us the chance to distinguish ourselves from rivals and stand out in a quickly evolving digital panorama,” stated Mark Wakefield, co-founder of Beesou.
“We hope by leveraging the Cannes Pockets, we are able to guarantee authenticity by offering verifiable data to our potential clients, which is able to assist us attain new audiences.”
