In Brazil, Smirnoff will deliver individuals collectively via the medium of dance in partnership with international icon Iza. In Eire, it can look to reignite native nightlife in partnership with the venue Silo. In the meantime, U.Ok. activations will proceed to drive accessibility and help the disabled neighborhood in golf equipment, bars and pubs.
Together with rival vodka Absolut, Smirnoff is an advertiser that has been flying the rainbow flag in its advertising and marketing for a very long time.
In 2013, it showcased its help for homosexual marriage within the U.S. with a social marketing campaign referred to as “Each Pairing Is Good.” In 2017, it celebrated the subculture of voguing with a longstanding marketing campaign dubbed “We’re Open,” which aimed to make nightlife extra inclusive for LGBTQ+ people.
Over the previous a number of years, it has additionally labored with charity the LGBT Basis’s flagship Village Angels initiative, which helps preserve clubbers secure in U.Ok. cities after an evening out.
