To have a good time the Halloween season, Snapchat is debuting a Phantom Home thriller content material collection that may permit viewers to comply with together with three content material creators as they try to flee the Phantom Home.
This marketing campaign will seem throughout Snapchat’s Chat, Digital camera, Tales and Highlight tabs. The weekly collection will characteristic three of Snapchat’s Snap Stars, or verified content material creators: Tony Talks, Sofie Dossi and Ezee. Snapchat labored with manufacturing firm Secret Degree to co-create, direct and edit the Phantom Home story.
As viewers watch the collection unfold, they’ll be capable of use AR lenses to discover the Phantom Home, uncover clues associated to the collection’ puzzles and in the end assist the Snap Stars escape.
The Phantom Home Lens is an interactive world Lens that may permit individuals to view the outside of the Phantom Home, whereas the Portray Room Lens will permit viewers to go looking the digital Portray Room contained in the Phantom Home for a hidden message that may function a clue to assist the Snap Stars. Lastly, the Tic Tac Toe Lens will permit individuals to play a digital sport of Tic-Tac-Toe in opposition to a ghost to obtain a clue to a puzzle.
“We wished to create an distinctive expertise for Snapchatters that will maintain them within the Halloween spirit for the complete month of October,” mentioned Eric Baldwin, govt artistic director at Snap Inc. “And we all know Snapchatters love partaking with Snap Stars due to the true 1:1 reference to them.”
Snapchat will deliver the digital world of Phantom Home to life in New York starting Oct. 16. Maybelline and Disney+ will likely be featured within the firm’s Phantom Home out-of-home takeover on the occasion.
As well as, on the night of Oct. 18, the corporate will host purchasers and companions at a non-public occasion the place they’ll enter a Phantom Home expertise in the actual world.
