Steppenwolf’s “Born to be Wild” is the worldwide anthem of the open street, however on this spot for SNCF by Rosa Paris, it offers the soundtrack to a bunch of practice travellers who revel within the freedom to reside their finest lives, whereas a pair of grumpy bikers will get caught in site visitors.
It’s the primary marketing campaign for the SNCF Voyageur group, which brings collectively numerous components of the French rail community and runs 15,000 trains serving 2,500 locations day-after-day.
Olivier Reinsbach, director of communications for SNCF Voyageurs, mentioned: “We wished to make use of this primary marketing campaign to affirm our conviction that trains are the brand new freedom, a superb resolution for assembly folks’s wants for mobility whereas defending the planet.”
Delphine Drutel, vp of Rosa Paris, mentioned: “Utilizing an iconic track related to street journeys, was, for us, the easiest way for example this transition from yesterday’s freedom to at present, to point out the enjoyment, the encounters, and the values of sharing and discovery that we affiliate with journey.”
Advert Internet Zero this week launched a bid to get delegates to journey to Cannes by practice this 12 months: the carbon affect is 30 instances lower than a flight, and it’s solely 9 hours from St Pancras to the centre of Cannes.
Rosa Paris’ advert may properly assist their trigger.
MAA inventive scale: 7
