A brand new advert by Rosa Paris is all about bringing individuals collectively. On this case, it’s a longtime couple who reconnect and fall in love over again after just some clicks of the app.
SNCF’s e-commerce website SNCF Join has had over a billion visits because it launched in 2022. It covers public transport, buses and carpooling in addition to trains.
David Nedzela, director of consumers at SNCF Join, stated: “Whether or not final minute or deliberate prematurely, for every day commutes or occasional getaways, our intention with this movie is to focus on the important thing position of SNCF Join. We wish to show by this story the flexibility of SNCF Connect with deliver individuals collectively by sustainable mobility with just some clicks.”
Delphine Drutel, VP Rosa Paris, stated: The aim of this movie is to remind us that SNCF Join isn’t just a useful ticket gross sales service however a set off for feelings, pleasure and escape. We selected sensitivity, within the script in addition to with the administrators, casting, or music to convey this common story precisely and tenderly.”
It’s not revolutionary but it surely’s properly informed. And it helps that the French trains are so good – even when the drivers are not so nice.
MAA artistic scale: 6
