Social media administration instruments are a game-changer for these trying to submit persistently, however not all instruments are created equal. On this weblog, we’ll examine Buffer with Later that can assist you determine which one most closely fits your wants.
To kick off, listed here are seven key variations between the 2 merchandise that each one potential customers ought to pay attention to 👇
Seven key variations
1) Free Plan Choices
If you’re beginning to develop your social media presence, a free plan is a cheap technique to get began. Buffer’s free plan lets customers to attach three social channels and schedule as much as 30 posts per thirty days, whereas Later’s free plan is considerably extra restricted, with just one related social channel and simply 5 scheduled posts per thirty days.
2) Flexibility on Channels
Later requires paid customers to buy “social units” that embrace one among every social channel (Instagram, Fb, Twitter, Pinterest, TikTok, and LinkedIn), which can not go well with each consumer’s wants. Some customers have a number of Twitter accounts, others solely need to join their LinkedIn account. For them, Laters mannequin is not preferable and finally ends up costing extra.
Buffer, alternatively, gives full flexibility when selecting channels. Customers can choose the precise channels they want and solely pay for the channels they want—making the value extra cheap too.
3) Variety of Customers
Buffer’s Workforce plan affords limitless customers, whereas Later’s equal Superior plan solely gives entry for six customers, with further customers obtainable at $5 per consumer per thirty days. This distinction in consumer entry might be essential for rising companies. Getting limitless customers included is a significant motive why small and medium companies decide Buffer.
4) Accessible Channels
Later solely has six obtainable social channels, whereas Buffer has three extra; YouTube, Mastodon, and Google Enterprise Profiles.
Plus, Buffer connects with Shopify to investigate your web site and storefront. These further channels assist customers attain their viewers throughout the net.
5) Limits on Analytics and Posts
On Later’s most cost-effective plan (Starter plan), solely restricted analytics can be found (3 months of historic knowledge), and customers are restricted to scheduling 30 posts per profile. Compared, Buffer’s equal plan affords limitless posts and full analytics.
6) Synthetic Intelligence
Later solely affords AI help for Instagram captions, whereas Buffer affords AI help for each channel. Buffer’s AI Assistant gives customized concepts for social media content material throughout all channels, streamlining the content material creation course of for customers. It generates ideas for content material primarily based on model, trade, and viewers and may recommend hashtags and captions for posts.
7) Hyperlink-in-bio instruments
Buffer and Later each provide link-in-bio instruments, however they differ in a number of features. Buffer’s Begin Web page is obtainable on free plans, whereas Later’s Linkin.bio is simply obtainable on paid plans. Buffer lets customers schedule distinctive posts particularly for the hyperlink in bio, whereas Later solely reveals dwell Instagram and TikTok posts. Begin Web page works seamlessly with Twitter, Fb, LinkedIn, and YouTube, whereas Later’s Linkin.bio is simply designed for TikTok and LinkedIn. Moreover, Buffer affords extra integrations and blocks throughout the link-in-bio device, corresponding to a Spotify integration to showcase playlists or podcasts and a YouTube block to show movies.
What makes Buffer stand out
Along with these key variations, Buffer has many extra options that make it stand out.
- World-class help: Buffer has an NPS persistently above 50, a buyer satisfaction rating of 94 p.c, and a four-hour first reply time to help tickets.
- Intuitive but highly effective: Over 350 5-star reviewers state how intuitive and easy-to-use Buffer is. Organising Buffer takes simply three clicks.
- Quick-moving and dependable: Buffer was the primary so as to add Mastodon, full Instagram Tales scheduling and combine AI. Buffer can be an official accomplice of Meta, LinkedIn, and Pinterest.
- Reasonably priced for all: Buffer affords essentially the most highly effective free plan obtainable. Paid plans begin at $5 per thirty days (less expensive than Later). Buffer’s mission is to assist extra small companies exist, and has dedicated to
weat all times having a free plan and inexpensive paid plans to assist new companies flourish.
Furthermore, Buffer is values-led, an unbiased firm, with clear roadmaps, salaries, and key enterprise metrics.
Buffer’s incentives are aligned with our clients, and we prioritize long-term profitability over short-term development, unbiased of investor management. In consequence, we might be trusted to make early bets in new tech to navigate the evolving social media panorama with out making drastic short-term choices.
In abstract
Let’s face it as a Buffer worker, I’m a bit of biased. However hopefully, this weblog has showcased how Buffer differs from Later.
With our free plan providing customers extra flexibility and accessibility, and our paid plans offering highly effective options and analytics, we’re dedicated to serving to small companies thrive on social media.
Moreover, our values-led strategy and dedication to long-term profitability over short-term development set us other than different instruments out there.
We’re proud to supply world-class help, intuitive but highly effective options, and a dependable platform that stays on the leading edge of recent know-how.
Total, we consider Buffer is the only option for companies trying to simplify their social media administration and obtain their objectives on social media.
So, what are you ready for? Give Buffer a attempt right now!
P.S. Received any suggestions? Ship us a tweet and tell us.
