The Quest by Unilever –
2022 social media marketing campaign outcomes
Our Employer Branding Activation EMEA staff developed just lately a terrific marketing campaign along with Unilever to advertise its pupil competitors Unilever Future Leaders League within the Center East.
It was a multi-phased marketing campaign idea, the place we concerned Unilever ambassadors who had efficiently utilized to The Quest by Unilever in earlier years. These Ambassadors shared their journey over three levels, which we titled:
- Unmute Your Potential
- Share Your Imaginative and prescient
- Be a part of The Quest
The ultimate triggering query was: When Unilever calls, will you reply?
The ambassadors scheduled calls and ultimately known as up potential new recruits for the 2022 consumption of the MENA model of the UFLL.
Universum created a collection of ambassador scripts, which Unilever used to create selfie movies. These movies have been packaged into brief snippets and set stay on social media channels, Fb, Instagram, and Snapchat, successively over a interval of eight weeks.
Within the first 5 stay marketing campaign weeks, on Fb and Instagram, the marketing campaign gathered:
- 182,555 hyperlink clicks,
- reached over 1 million college students
- the advertisements have been proven 3.2 million instances, whereas exceeding the 2021 world Jobs & Schooling CTR benchmark by an element of ten.
On Snapchat, one other platform we urged in an effort to see how responsive our goal can be attentive to this artistic method, the marketing campaign was proven 1.14 million instances and resulted in 22,462 Swipe-Ups.
On the finish of the 8 weeks it was stay, the marketing campaign gathered a complete of 205,000 hyperlinks, was displayed 3.4 million instances in 13 nations and resulted in 11,757 functions.
What the consumer says:
“The Quest poses an thrilling problem to Unilever within the MENA area to draw younger expertise who’re formidable and, finally, wish to make an influence. The Activation EMEA staff got here up with an revolutionary thought that may mix ambassador storytelling of our earlier Quest contributors by a multi-phased method. The end result have been participating and genuine brief movies that generated greater than 11,700 functions.”
Karim Elmery – Expertise Acquisition Associate Gulf & Employer Branding MENA Unilever
Our devoted staff brings such employer branding campaigns to life for a variety of manufacturers and industries. We do that by utilizing our data-driven method and expertise with 1000’s of campaigns. There’s a particular ingredient now we have, we use proprietary information from our surveys as seed audiences, so our retargeting is exclusive and extra highly effective.
When you additionally must develop content material and media methods designed to maximise your goal expertise attain and engagement, please attain out to us!
This marketing campaign was dropped at life by two of our Employer Branding Activation EMEA staff rock stars: Kerstin Tschernigg, World Supply Product Supervisor along with Valeriia, Digital Advertising Specialist, who’s interview you can even learn right here.
