We’re drained. We’ve been drained. However now corporations have to pay attention and adapt. Heed the ideas of my fellow Adweek writers and conduct common check-ins together with your staff and assess staff morale. Reevaluate the job descriptions to your social media positions and take into account whether or not any of these tasks might be outsourced. Think about the implications and stress chances are you’ll be unintentionally (or deliberately) inserting in your staff. It’s social media, not saving lives.
Whereas immediacy and timeliness are sometimes key to optimistic social efficiency, humanity ought to come in the beginning else. In case your model can’t present up on social shortly with out compromising the psychological well being of your staff, you’re doing it improper.
If nothing modifications, nothing modifications. Keep the identical damaging course and threat being outed as the following notorious model exploiting social media professionals.
