Social Media Supervisor Job Description: Ideas for 2022

The concept that social media is “one thing the intern can do” is about as outdated as saying the web is all cat movies.

And but, you don’t need to scroll too far via #MarketingTwitter earlier than you discover social media managers venting about feeling overworked and undervalued.

Even Burger King had one thing to say about it.

It’s no query that social media is essential for companies immediately. In actual fact, 89% of enterprise executives or leaders assume social media is important to success.

In the event you’re studying this, you’re seemingly in that 89%. And you understand you want a professional particular person behind the scenes and screens of your channels.

Discovering an important candidate begins with a robust job description. Observe these 8 suggestions for writing a transparent, efficient social media supervisor job description, then obtain our social media supervisor job description templates to place what you study into follow.

The facility of robust social media supervisor job descriptions

When customers observe a model on social, 91% go on to go to that model’s web site or app, and 90% purchase from them, in line with the Sprout Social Index™. Discovering a stellar particular person to deliver your model’s voice to life on customer-facing channels is essential. Listed here are advantages of getting a robust social media supervisor job description.

Connects you to certified individuals

You want somebody able to constructing group and managing escalation when it issues most. Within the subsequent two years, 88% of entrepreneurs anticipate to rent one other crew member. However discovering the precise particular person for the position might be tough. In actual fact, social media groups cite discovering skilled expertise as their primary problem this yr.

Considerate, clear and intentional job descriptions will help entice certified expertise looking for open roles by proving that you just perceive the position, talk clearly and extra.

Encourages a various candidate pool

From phrase option to structure, implicit bias can sneak into job descriptions in some ways. Aware writing can enhance inclusive language and reduce the likelihood that you just’re discouraging marginalized teams from making use of.

Permits you to prioritize what you need out of this position

Writing job descriptions provides you an opportunity to arrange your expectations for the position too. What defines success? What tasks would you like this particular person to personal? How do they slot in among the many bigger crew, and what would you like them to do? All of those questions ought to be clearly answered in your job description.

Reveals candidates that you just worth their work

Too usually, social media professionals really feel overworked and underpaid, and burnout is rampant within the business.

A job description that units clear expectations and highlights influence exhibits candidates that you just worth their work, perceive the job and need to set them up for fulfillment.

Various kinds of social media jobs + the talents wanted

Too usually, “social media supervisor” is used because the title for each social media position. However social media careers and paths have developed. There are numerous several types of social media jobs—from specialists, to managers and past.

The necessities of various titles and roles might be totally different for each business. However to keep away from falling into the lure of a job description that doesn’t match the title, listed here are a number of several types of social media jobs and the main points behind them:

Kinds of social media jobs:

Social media specialist or coordinator

Social media coordinator roles are quickly rising in popularity, with the third most year-over-year development of all advertising and marketing titles, in line with the Sprout Social Index™. That is the right position for somebody dipping their toes into social media advertising and marketing. A specialist or coordinator may very well be chargeable for executing the extra day-to-day duties, like proudly owning a content material calendar, writing and publishing posts, group administration and helping with reporting.

Shortlist of abilities required:

• Written and verbal communication abilities
• Creativity
• Curiosity (do they keep on high of developments?)
• Primary cell video modifying abilities
• Technical familiarity with totally different platforms

Social media supervisor

Social media managers usually have a number of further years of expertise. At a bigger group, they might want the talents to handle a crew. However as a crew of 1, they should stability the talents of a specialist with higher-level, analytical decision-making. Managers could carry out audits, set targets and techniques, conduct information evaluation and reporting, lay down greatest practices, forge cross-departmental relationships and extra.

Shortlist of abilities required (along with the talents beforehand listed):

• Social media copywriting
• Ideally, expertise with social media administration instruments like Sprout Social
• Organizational abilities (for managing a content material calendar, asset administration and so forth.)
• Expertise with social media buyer care
• Knowledge evaluation
• For bigger groups, expertise managing not less than one social media skilled or intern
• The power to develop content material methods
• Expertise managing budgets
• Information of promoting on numerous platforms

Neighborhood supervisor

Whereas all of those roles ought to have some group administration expertise, this position places the “social” in social media and focuses on fostering digital relationships.

From creating conversations in Fb Teams, to main hashtag chats on Twitter and extra, a group supervisor posts below their very own alias, not the model’s, to attach with the viewers, get individuals speaking and develop your group.

Shortlist of abilities required:

• Time administration
• Creativity
• Glorious written and verbal communication abilities
• The power to develop community-building methods
• Expertise partaking on totally different social media platforms

TikTok specialist

One of many latest titles, this position contains related duties as different positions on this checklist, however with a laser-focus on TikTok.

Shortlist of abilities required:

• In depth information of TikTok
• Expertise creating TikTok content material
• Capacity to determine stand-out developments
• Information of group engagement instruments on TikTok

Influencer entrepreneurs

On the subject of working with creators and influencers, 36% of entrepreneurs say missing inside sources to handle these partnerships is their essential problem. Devoted influencer entrepreneurs have a foot in PR and in social. They’re chargeable for managing a program finances, discovering and securing influencers, fostering the relationships with them and extra.

Shortlist of abilities required:

• Expertise setting or managing budgets
• Capacity to handle influencer partnerships
• Glorious written and verbal communication abilities
• Challenge administration abilities
• Potential gross sales expertise
• Built-in advertising and marketing information
• Knowledge evaluation

Social media content material creator

Whereas all social media professionals create content material, not all of them are content material creators. An in-house content material creator focuses solely on creating visible components, like short-form movies, infographics, text-based posts, content material that jumps on developments and extra. They might even function the digital face of the enterprise.

Shortlist of abilities required:

• Lots of the similar abilities as a specialist, coordinator and TikTok specialist
• In depth information of making partaking video for numerous social channels
• Cell video modifying abilities

Social media guide

The place in-house social media professionals usually submit for one firm, social media consultants handle a number of shoppers. They will focus on a selected business or many. This extra strategic position contains creating and assessing social media methods, launching campaigns and extra.

Shortlist of abilities required:

• Lots of the similar abilities as a social media supervisor
• Glorious mission and time administration
• Capacity to speak clearly with stakeholders
• Expertise conducting audits
• Knowledge evaluation
• Strategic considering

Paid media specialist

Social media advertising and marketing usually entails two halves: natural and paid social methods. Paid social content material requires a special strategy. A paid media specialist will be capable of deliver devoted information to the desk, similar to platform-specific promoting necessities and working A/B exams.

Shortlist of abilities required:

• In depth information of making and managing paid social media content material
• A/B testing
• Setting and managing budgets
• Glorious organizational abilities
• Knowledge evaluation

Social media director

As social media turns into extra integral to companies and advertising and marketing, the ladder of roles has stretched as effectively. A social media director job description can be centered on extra strategic duties. And a director will usually handle and mentor a crew of social media managers, specialists and past.

Shortlist of abilities required:

• All abilities talked about within the social media supervisor position
• Set methods from asset administration to response greatest practices
• Lead content material planning
• Handle social media disaster communications and techniques
• Develop and run start-to-finish campaigns
• Digital advertising and marketing information
• Run check and study alternatives
• Talk cross-departmentally

Ideas for writing a social media supervisor job description

1. Have a transparent understanding of the position

A social media supervisor does much more than merely “posting on Instagram.” Behind each submit there’s strategic work, like information evaluation, modifying and group administration.

Not understanding the position may end up in job postings which are too obscure, or comprise so many obligations that your position could result in excessive burnout ranges and turnover price.

Familiarize your self with what abilities social media managers ought to have.

Equally, know what expertise degree you’re on the lookout for and if it strains up with a manager-level position.

In search of somebody with one to 2 years of expertise? You could be on the lookout for a specialist, coordinator or intern.

Three to 5 years of expertise? You’re in supervisor or strategist territory.
Seven to eight? You could be on the lookout for a senior-level place, or a supervisor you possibly can assist develop.

Professional tip: The obligations and abilities wanted for this position can range relying on crew and firm measurement, business and extra. Discuss to social media managers in your business to construct an thought of what this position will seem like, and have your advertising and marketing crew do an inside evaluation of the job description.

2. Have reasonable expectations for one particular person

It’s true that social media managers put on many hats directly.

However that doesn’t imply they need to be handled as a hat rack.

“Social media” is typically used as a catch-all time period for a number of roles in a single.

Some of the frequent complaints you’ll hear from social media professionals is being overworked below leaders who don’t perceive how demanding the job is. This will result in over-packing a job description and burnt out employees.

“The most important factor that makes me scratch my head is how a social media supervisor is meant to come back in and develop a method for a model throughout social media, handle a crew and nonetheless be chargeable for the each day administration of every social channel,” says Anthony Yepez, Assistant Director of Social Media at Orange Principle. “To me, that’s two separate roles!”

In the event you’re hiring a solo social media supervisor, write down every part you need this particular person to do. Then, take a look at that checklist. “In the event you’re realizing it’s an excessive amount of work for one particular person, are you able to rent a couple of particular person?” says Rachael Samuels, Senior Social Media Supervisor at Sprout.

3. Create an outline that focuses on worth, influence and development

Most job descriptions, no matter business, usually characteristic these three components:

• Firm overview
• Tasks/Duties
• {Qualifications}/Abilities

To nail every part:

Be particular

Among the most looked-at components of a job description are the day-to-day particulars. A brand new rent may get overwhelmed if the job is extra demanding than the posting made it out to be.

See the place you possibly can embody particulars and, as Samuels places it, “Don’t cover expectations in buzzwords.”

For instance, should you say, “You’ll run our worker advocacy program” with out mentioning that this system has 8,000 contributors, you’re not clearly speaking the depth of the mission.

To stipulate extra particular obligations, ask your self:

• What do I would like them to perform with our social channels?
• In the event that they’re managing a crew, how many individuals are they overseeing?
• Will they be creating graphics and pictures, or requesting them from others?
• In the event you say “open to working nights and weekends,” does this embody assist? Is that this inside enterprise hours?
• What groups will they work intently with?
• Are there rising social media channels, like TikTok, we wish them to develop?
• Will this particular person monitor all questions and feedback on social?

Give attention to influence and worth, not simply duties

“One frequent mistake I see in social media job descriptions is a listing of duties vs. the worth of the position,” says Samuels.

Social media managers usually really feel undervalued. Present you’re totally different by illustrating the worth this particular person will deliver and the influence they’ll make.

This healthcare enterprise talked about that their new rent will develop their younger social channels.

Language like “your influence” or “The place we want your assist” like Allbirds has on this social media supervisor description lays this out explicitly.

Right here at Sprout, our job descriptions embody a timeline of how the brand new rent will develop and the influence they’ll make via their first yr, clearly illustrating expectations, what success seems to be like and obligations.

Keep away from fluffy titles

Social Media Ninja. Content material Guru. Neighborhood Wizard.

The social media world is filled with fluffy titles that may downplay the work your new rent will do. Being known as a “wizard” removes the laborious work that might be required from the dialog, changing it as an alternative with “magic.”

4. Embrace development alternatives

If you wish to entice nice expertise, you also needs to attempt to hold nice expertise.
Contemplating that 41% of employees really feel like they don’t have a transparent path for development, providing improvement sources is a superb place to begin.

This social media job description from Grammarly prioritizes how they plan to develop their new crew members, firm tradition and advantages.

Whereas asking your self how this particular person will help your channels develop, don’t neglect to additionally ask: How can I assist this particular person develop?

5. Establish the sources you must assist the position

Being a social media crew of 1 might be overwhelming. How are you going to present assist?

In the event you say, “have to be out there to work nights and weekends,” are you able to determine different crew members who will help break up the work?

If you’d like your new rent to construct out Reels and TikTok content material, are you able to present a finances for visible manufacturing?

Are you able to expedite content material publishing and reporting with a social media administration software?

A software like Sprout makes publishing posts and discovering optimum posting instances straightforward, and even aids content material discovery with an RSS feed.

Begin your free Sprout trial

Consider methods you possibly can present assist to this new rent and description what these sources seem like in your job description. It will require cross-team collaboration inside advertising and marketing and past, so lay the groundwork for this assist earlier than you submit your open position.

6. Embrace the intense components of the job, in addition to the enjoyable

When a model goes viral for the mistaken causes or will get slammed with on-line hate, it’s the social media supervisor who’ll be on digital disaster management obligation.

Treading via damaging feedback and trolls might be harmful territory. You need somebody who can navigate turbulent remark sections, proactively determine damaging posts your model is tagged in and know when and find out how to reply…and when to not.

Focusing solely on the inventive and enjoyable components of the position in your job description can set you and your new rent up for failure in the event that they’re not ready or certified to deal with disaster communication.

7. Present your dedication to range, fairness and inclusion (DEI)

Knowledge exhibits that 42% of all employees would reject a job provide if the corporate was not numerous or didn’t have targets for bettering range.

If DEI is a core worth in your firm, make that dedication clear in your job descriptions.

In the event you discuss the discuss, be clear about the way you’re strolling the stroll and the actions you’re taking to be extra inclusive. At Sprout, we embody a report highlighting our DEI efforts thus far.

Don’t let perfection scare you away. You don’t need to be good to indicate that you’re actively evolving.

8. Break your bias

Implicit bias in your wording can inadvertently deter numerous candidates. Listed here are a number of areas to be aware of whilst you write.

Contemplate capping your {qualifications}

Ladies usually really feel they should meet 100% of {qualifications} to behave on a job description, whereas males usually apply after assembly 60%. And requiring a four-year diploma can restrict the quantity of numerous candidates or candidates from non-traditional profession paths.

To keep away from discouraging candidates who really feel they should meet each bulleted requirement, begin with the core abilities of the job, similar to:

• Writing abilities
• Social media expertise
• Customer support and disaster communication abilities
• Understanding of analytics
• Organizational abilities

Past these, take into consideration presenting further talent units as “most popular” or as these you possibly can assist develop and develop.

Keep away from gendered or age-limiting language

One examine exhibits that ladies have been much less prone to really feel like they belonged in a job place with masculine-coded phrases—assume ninja, aggressive, aggressive.

One other examine argues that corporations promote social media jobs with traits usually related to girls—e.g., versatile, emotional administration and sociable—which has contributed to social media roles turning into more and more feminized and bolstered a gender hole within the tech world.

Be aware of your phrase alternative—evaluation your writing to determine in case your language may deter sure age teams. And use the Gender Decoder software to search out gender biased phrases in your job description.

Write a social media supervisor job description and discover somebody wonderful

First impressions matter.

Your job description is among the first possibilities you must impress candidates as a lot as you hope they impress you.

The following pointers will equip you to create a job description that exhibits your candidate who you might be, what to anticipate and how one can assist them develop.

Time to get writing. Obtain our social media supervisor job description templates and use these tricks to discover wonderful candidates, and to assist them discover you.