Variations between “what occurred” and “why it occurred.”
Anthropology teaches us that folks, no matter their cultural background, expertise life in methods that may’t at all times be recorded and measured.
Sure, you’ll be able to shadow somebody and observe their moments and interactions with others — however the observations won’t describe the experiences in the identical methods because the noticed would describe it.
In different phrases — you observing what an individual goes by means of, isn’t the identical as how the particular person observes it for themselves.
Your observations of what occurred and the knowledge you select to seize — that’s your knowledge.
Your views on the the explanation why it occurred and any conclusions drawn, primarily based in your expertise within the matter — that’s your perception.
I consider this relationship between knowledge and perception, and I ponder about all of the analytics software program that exists and the designers who declare that these merchandise present “insights”.
Maybe it’s simply me, however that appears to be a deceptive gross sales pitch, as a result of software program, like synthetic intelligence for instance, isn’t innately insightful.
An perception isn’t a couple of refined person interface.
An perception must be about whole environments or programs being visualized. It must be about recognizing the connectedness and depth of the information concerned.
It’s about visualizing the tales in the direction of the prime goal — which is to take programs in environments and optimize their efficiency or the power to generate revenue, whereas minimizing price.
Analysis and growth (R&D) strategies train us that we observe clients in their very own house so we will learn the way they use our merchandise.
