The combination gives advertisers the flexibility to focus on segments that align with the best privateness requirements
NEW YORK & LONDON — Sourcepoint, the info privateness software program firm of file for the digital advertising and marketing ecosystem, has built-in its privateness security knowledge with MediaMath, as a way to present MediaMath prospects with pre-bid entry to stock segments that meet their privateness compliance requirements. The combination helps accountable advertisers simply attain customers in environments they’ve deemed compliant, model protected, and appropriate.
“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens knowledge into the shopping for stream, permitting platforms, publishers, and advertisers to learn from a shared dedication to shopper privateness”
The primary privateness measurement and analytics platform available in the market, Sourcepoint’s Privateness Lens supplies the world’s main advertisers with privateness security knowledge to tell their media buys. This new integration permits MediaMath prospects to use their privateness requirements to the shopping for stream, getting access to contextual stock segments that reveal a robust, direct relationship with customers.
Sourcepoint’s Privateness Lens permits manufacturers to construct shopper belief and optimize spend by solely focusing on media that reveal a robust dedication to compliance, knowledge ethics and digital citizenship. Sourcepoint is at the moment partnered with Omnicom, WPP’s GroupM, and Horizon Media, to offer better visibility into the standard of their media buys utilizing dedication to privateness as a brand new metric.
“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens knowledge into the shopping for stream, permitting platforms, publishers, and advertisers to learn from a shared dedication to shopper privateness,” stated Ben Barokas, Sourcepoint Co-Founder and CEO.
Sourcepoint’s privateness compliance database is generated from proprietary scanning know-how that scores media suppliers based on demonstrated knowledge ethics and privateness compliance danger. Entry to prime quality media gives advertisers the chance to optimize their advert spend by focusing on high-performing audiences accessed from stock sources demonstrating commitments to applicable regional and trade privateness legal guidelines and compliance requirements, and which stock sources have been scored as privacy-safe by Sourcepoint.
“Right now’s privacy-first actuality requires progressive options which can be able to re-imagining media shopping for transactions,” Fiona Campbell-Webster, Chief Privateness Officer, MediaMath, commented. “The launch of Sourcepoint’s privacy-safe segments will permit us to make sure our platform is purpose-built for the advanced compliance necessities of in the present day’s ecosystem.”
About Sourcepoint
Sourcepoint is the info privateness software program firm for the digital advertising and marketing ecosystem. We offer instruments to guard shopper privateness, handle compliance and optimize income in a quickly altering panorama. Based by a crew of digital promoting veterans, Sourcepoint has places of work in New York, Berlin, London, and Paris. Study extra at www.sourcepoint.com
About MediaMath
MediaMath is the main know-how pioneer on a mission to make promoting higher. We ship excellent outcomes by way of highly effective advert tech, partnership and a curiosity for what’s subsequent. We assist greater than 3,500 advertisers clear up advanced advertising and marketing issues to allow them to deepen their buyer relationships throughout screens and all over the world.
