In February of 1973, The New York Occasions reported a narrative out of Texas often called the “$13 struggle.” It pitted the magisterial Braniff Worldwide Airways towards a scrappy upstart known as Southwest. In essence, Braniff was ticked off as a result of its fares have been set by the Civil Aeronautics Board, whereas these of Southwest—which had three planes that flew solely in Texas—weren’t. Braniff’s fare from Dallas to Houston was $26. Southwest charged $13. Southwest had perks, too: a free bottle of liquor for passengers who selected to pay the total $26 fare, for example, and “love flights” crewed by younger feminine attendants sporting tangerine sizzling pants.
Say what you need, however this form of maneuvering ultimately paid off.
