Gone are the times when social media execs must develop participating content material concepts utilizing their brainpower alone.
Now these platform-posting maestros can use generative AI to assist get their juices flowing.
From brainstorming concepts to creating first drafts of content material, utilizing generative AI to draft high quality social media posts takes curiosity and creativity to strike a stability between your human voice and the bot.
Boston College Social Media Director Dave McDonald spoke to PR Each day about how his staff makes use of generative AI for social media success by sharing a step-by-step information to posting even higher content material.
Brainstorming
McDonald and his staff use generative AI if they’ve author’s block or simply need a artistic increase with social media posts.
For instance, McDonald would possibly first ask ChatGPT to create Website positioning-optimized outlines for issues like Instagram Reels, YouTube movies, photograph captions for posts. Or McDonald would possibly ask the bot for assist creating Website positioning-friendly titles for BU’s platforms.
When needing Website positioning help for titles, his staff would possibly give a immediate like: “I’m in search of a reputation for a brand new YouTube video sequence at Boston College. Please give me 5 Website positioning-friendly titles for…”. Then they refine ChatGPT’s output to satisfy their wants.
He added that customers ought to experiment with ChatGPT and see what works for them and their group.
“AI could be useful all through the manufacturing course of of those initiatives,” McDonald mentioned.
3-step information to drafting social media content material with AI
Listed here are some helpful steps McDonald makes use of when creating content material with ChatGPT:
Step 1: Kind the immediate, “Please act as a social media supervisor. Create 5 posts for an X (formally Twitter) put up utilizing the vital factors from the content material beneath.”
After the immediate, McDonald pastes a whole authentic article into AI for higher possibilities of accuracy as a result of the bot may doubtlessly use different internet sources for the request, which may result in points with plagiarism and attribution.
“By together with the entire article, AI will solely use your authentic content material to construct out your request, guaranteeing accuracy,” McDonald mentioned.
Asking ChatGPT to behave as a social media helps ChatGPT to generate particularly for McDonald and his busy social media staff, who work on varied posts that spotlight the scholar expertise and interact the 184-year-old college’s college students, college and different stakeholders.
“When giving AI a immediate, it’s important to be as particular as doable to assist get your required consequence,” McDonald mentioned. “Together with info like the actual job operate you need the AI to behave as, the tone of your required outcome, and your target market will prevent a ton of time when modifying and constructing off of what the AI engine you’re utilizing produces for you.”
After offering the context and content material you’d like generated, add a call-to-action section. Present an internet site hyperlink or different CTA request and ask ChatGPT to include it.
Step 2: Add and edit.
McDonald asks generative AI to counsel varied additions to posts, like key phrases.
These would possibly embody the names of a featured pupil’s hometown or main. The Website positioning key phrases are simply searchable for future college students who can relate to who they’re studying about on social.
McDonald mentioned it’s essential to edit generated posts in order that they match a model’s tone and voice.
“AI is no matter you make of it, proper? So, in order for you it to be a robotic, copy and paste what it places out and put it on the market,” he cautions.
McDonald then double-checks the generated content material for accuracy, model type, voice and tone. Then, McDonald provides related social media handles as wanted.
Step 3: Publish the put up and bask within the glory of your arduous work, however not for lengthy – there’s all the time extra to do!
Right here’s an instance of a BU article the staff fed to the chatbot and requested to create this X thread.
Working with generative AI for social media takes observe and a willingness to study. McDonald, who’s self-taught in AI, encourages folks to check out totally different instruments and develop each step of the way in which.
“Don’t be afraid to experiment,” McDonald mentioned.
Be taught extra about social media and AI by becoming a member of us at Ragan’s Social Media Convention at Disney on March 27-29.
Sherri Kolade is a author and convention producer at Ragan Communications. She enjoys watching outdated movies, studying and constructing an authentically curated life. Comply with her on LinkedIn. Have an awesome PR/comms speaker in thoughts for one in every of Ragan’s occasions? E mail her at sherrik@ragan.com.
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One Response to “Step-by-step tips about utilizing AI for social media content material from BU’s social director ”
Nice put up Dave!