Are you getting site visitors to your Shopify retailer that’s not changing effectively? Including a countdown timer to your Shopify web site can assist you remedy that drawback.
A countdown timer is a clock displayed as a popup or a countdown timer bar to assist on-line shops enhance the conversion charge on a touchdown web page. After you arrange the countdown timer, the clock begins counting down from a selected date or time.
Right here’s an instance of a countdown timer banner that exhibits up on the high of the web site navigation bar:
The countdown both means a suggestion is nearing its finish or an occasion is about to start, creating a way of urgency in web site guests.
Urgency in advertising works as a result of it evokes concern of lacking out (FOMO) or loss aversion. Countdown timers are confirmed to get outcomes. Cracku, a web based teaching web site for college kids, used countdown timers on its web site to create limited-time presents and elevated conversions by 300%.
Cracku got here up with a reduction provide and created a lightbox popup together with a countdown timer on their hottest course pages.
If you happen to’re struggling to transform your web site site visitors into gross sales, putting a countdown timer in your web site can assist you optimize your eCommerce web site for greater conversion.
On this article, we’re going to indicate you step-by-step the best way to add a countdown timer to Shopify web sites to enhance urgency-based conversions and enhance gross sales. There are a number of methods so that you can create countdown timers.
You’ll be able to both set up and use one of many many countdown timer apps accessible within the Shopify app retailer. Or you should utilize OptinMonster to simply create a countdown timer and get entry to different highly effective options resembling:
…and way more! For our tutorial at the moment, we’ll give attention to utilizing OptinMonster to create a pattern countdown timer marketing campaign. Right here’s how the countdown timer we’ll create at the moment will appear to be:
Tips on how to Add Gross sales Countdown Timer to Your Shopify Retailer
For novices, you’ll have to get OptinMonster so you’ll be able to simply create this efficient slide-in marketing campaign. Be sure to join the Professional Plan so that you could entry the Countdown Timers from the Professional options.
Step 1: Create a New Marketing campaign
Login to the OptinMonster dashboard and click on on Create Marketing campaign. This may begin a brand new marketing campaign for you.
Step 2: Select a Marketing campaign Sort
We’ll go together with the Slide-in marketing campaign as a result of it’ll keep in your Shopify product web page with out interrupting your guests.
It appears nice on cellular gadgets too. As an illustration, if you wish to show the countdown timer in your Shopify app, the Slide-in marketing campaign is a good match.
Step 3: Select a Template
We’ll use the Vacation template because it has a built-in countdown timer. You can too go together with Prime Day, Cyber Monday, Christmas Day, or Black Friday templates since additionally they have countdown timers constructed into them.
Step 4: Title Your Marketing campaign
Add the web site the place you need to show the marketing campaign. We’ll depart it clean for now. Don’t fear, we’ll present you the best way to publish your marketing campaign to your Shopify homepage later on this tutorial.
Click on on Begin Constructing.
This may take you to the OptinMonster marketing campaign builder the place you’ll see the Vacation marketing campaign template able to be edited.
Step 5: Edit the Marketing campaign
Begin by altering the header to let you realize the guests about your provide. This generally is a limited-time drop in pricing, free transport throughout flash gross sales, or a particular provide on a brand new product launch.
Click on on the textual content you need to edit and write the brand new copy.
Double-click the specified textual content to alter the font, measurement, and shade, or to use different formatting types.
Edit the physique textual content in the identical manner.
Click on on the picture space to switch the picture with one thing appropriate in your Shopify sale.
Yow will discover appropriate photographs by visiting one of many free picture internet hosting websites. In our case, we’ll select a inventory picture with reward packing containers as a result of it matches the free transport message we now have within the provide.
Save your marketing campaign at common intervals all through this tutorial to be sure to don’t lose the edits you have got made thus far.
Again within the marketing campaign editor, click on on the e-mail subject. This may take you to the e-mail Kinds Fields part on the left.
You’ll be able to edit the placeholder textual content right here. For this tutorial, we’ll go together with the default textual content.
You are able to do the identical to edit the copy in your submit button.
Step 6: Set the Countdown Timing
Now it’s time to decide on the timing in your gross sales countdown timer. Click on on the countdown timer within the preview to convey up the modifying instruments.
OptinMonster presents each a static and a dynamic timer. The static timer exhibits the identical countdown for all guests. The dynamic timer exhibits a custom-made countdown for every customer, relying on their conduct in your web site.
Since we need to present the identical provide to all guests, we’re going to make use of a static timer. To pick out the kind of countdown kind you need, click on on the dropdown under Countdown Sort.
Set your countdown timer’s Finish Date by clicking the date to convey up a calendar. Do the identical for the time. Then choose the timezone and the way you need the countdown time to show the remaining time.
Step 8: Set the Show Guidelines
The following step is to decide on when your gross sales countdown timer will seem. To do that, go to the Show Guidelines part of the OptinMonster marketing campaign builder.
By default, the time on web page situation is about to is no less than 5 seconds and present URL path situation is about to is any web page.
Because of this all guests will see your Shopify countdown timer after they’ve been in your eCommerce web site for no less than 5 seconds.
In order for you the timer to show instantly, you’ll be able to set that timing to 0.
We’ll take a look at different show guidelines you should utilize later on this tutorial.
Step 9: Add Your E-mail Integration
That is vital as a result of getting your prospects’ e-mail addresses means that you can ship them extra presents sooner or later. To do that, you’ll have to combine your e-mail service supplier with OptinMonster.
First, go to the Integrations tab on the highest menu.
Sort within the e-mail advertising software program you need to combine with within the search field. For this tutorial, we’ll go together with Fixed Contact.
Click on on the Join hyperlink.
Click on on Register Fixed Contact to authorize your account.
We advocate you additionally fill within the Fixed Contact Account Title subject to present your integration a novel title. Instance: Fixed Contact Shopify Integration for Black Friday.
This helps you set up your integrations, particularly if you register greater than 1 account with the identical e-mail supplier.
After you log in efficiently, you’ll be requested to permit OptinMonster permission to connect with your Fixed Contact account. Choose Enable to grant permission.
With this, you’ll have the ability to ship emails to guests who submit their e-mail addresses to your countdown timer marketing campaign.
Want extra steerage with Fixed Contact integration? Right here’s the total Fixed Contact documentation. Connecting a special e-mail service supplier? Don’t fear, we combine with all of them.
Step 10: Configure How You Need to Ship the Supply
With OptinMonster, you have got a few choices for letting guests to your eCommerce retailer make the most of your sale.
Possibility 1: You’ll be able to ship your coupon by e-mail as described above.
Possibility 2: You’ll be able to return to the Design tab to open the marketing campaign editor. Click on on the Success tab on the backside of the web page. Edit code to show the coupon code proper after a customer submits their e-mail handle.
You’ll be able to study extra about enhancing gross sales with the correct of coupon supply in our Shopify e-mail popup tutorial.
Step 11: Publish Your Marketing campaign on Shopify
Whenever you’re glad along with your marketing campaign, reserve it once more and prepare to publish it in your Shopify retailer. You’ll have to hyperlink OptinMonster and Shopify first, as proven within the video under.
If you happen to favor written directions, see our information on the best way to combine Shopify with OptinMonster.
Subsequent, go to the Publish tab on the high navigation bar and select the web site you need to use your marketing campaign on.
Alternatively, you can too log in to your Shopify web site from the alternatives under to publish your marketing campaign reside.
Within the Platform part, you’ll see a variety of publishing choices, together with Shopify.
Different Methods to Get Extra Gross sales With OptinMonster
There are additionally different methods to do much more with OptinMonster and Shopify.
For instance, since engaged guests usually tend to purchase, you can too ensure that solely engaged guests see your gross sales countdown timer. To that, go to Show Guidelines and set the situation pages considered to is no less than 2.
If you happen to run a dropshipping eCommerce web site that sells to totally different geographical markets, you should utilize geo-location focusing on to indicate totally different presents to guests in numerous areas. That’ll allow you to run extra focused campaigns which can be much more prone to get the gross sales you need.
To allow this, go to Show Guidelines » If customer’s location » choose the operator you need from the dropdown, after which kind the placement you need to goal within the field. Undergo the validation course of, then save and publish your marketing campaign.
Be taught extra in our geo-marketing information.
And you should utilize OptinMonster’s page-level focusing on to indicate your provide solely in your highest-converting pages. This makes it much more probably that guests will purchase.
To allow this, go to Show Guidelines » present URL path and choose your operator. Then, enter your standards within the textual content subject.
You can too create campaigns that solely seem throughout checkout so you’ll be able to cut back deserted carts in your Shopify retailer.
That’s it! Now you know the way so as to add a Shopify countdown timer with OptinMonster.
To kick your Shopify gross sales into excessive gear, try TrustPulse. With TrustPulse, you’ll be able to leverage the ability of social proof, which works very well subsequent to the urgency of a countdown timer.
Including TrustPulse to your web site offers you an instantaneous carry in web site conversions by as much as 15%.
Need much more? Discover ways to create a Shopify announcement bar or enhance your e-mail record with a Shopify MailChimp signup type. You can too enhance your web site site visitors with our information to Shopify search engine optimization.
Or, if you wish to continue learning about countdown timers, it is best to try the 8 greatest countdown timers for WordPress.
Not utilizing OptinMonster but? Get began so you’ll be able to enhance your Shopify gross sales at the moment.
And comply with us on YouTube, X, and Fb for extra Shopify tutorials and guides.
Hello, I am a author and content material marketer with 10+ years of expertise. Through the years, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra prospects. At OptinMonster, I write about all issues advertising — starting from how-to guides to the best-of instruments that will help you enhance your e-mail advertising, lead era, and web site conversion campaigns.
